• author: Authority Hacker

Using AI in Digital Marketing: Insights and Best Practices

Welcome to this week's episode of the Authority Hacker podcast. In today's discussion, we are going to talk about the results of our recent survey of 3,812 digital marketers on how they use AI. We will share the most interesting findings, including some insights that we did not cover in the blog post.

The Ubiquity of AI in Digital Marketing

According to our survey, 75.7% of digital marketers are using AI. What's more, they are using it regularly, with a third of the respondents using AI every day and another third using it multiple times a week. The primary factor that prevents people from using AI is a lack of knowledge about how to use it or time to test it, cited by 70% of respondents. Accuracy concerns were expressed by 14% of the surveyed digital marketers, while quality was not a significant concern for most people at this stage.

How We Use AI in Digital Marketing

Mark and I are both using AI extensively in our work, and we find GPT-4 to be a significant improvement over earlier models. We have been able to produce AI-written content for Authority Hacker, where we pride ourselves on the quality of our output. Our approach involves injecting EEAT (Expertise, Authority, Trustworthiness) into the AI-written content, ensuring that it is both informative and engaging to the readers.

In the AI Blueprint of Authority Hacker Pro, we show our current editorial workflow using AI that includes a mix of ChatGPT and the API directly. The GPT-4 optimized blueprint is one-month-old and demonstrates the latest advances in AI.

How to Get Started with AI

Our survey found that most digital marketers are interested in using AI but are unsure of how to get started. In Authority Hacker Pro, we provide a step-by-step process for using AI to create high EAT content that is optimized for Google rankings.

If you want to join Authority Hacker Pro, you have 24 hours left before we close the enrollment for a long time. You can check it out on autorihacker.com/pro.

As you dive into the world of AI, remember that while AI is a great writer, it does not have the expertise or knowledge that humans do. Injecting EEAT into the AI-written content is essential to producing high-quality content. As GPT-4 and other AI models evolve, we can expect them to become even more sophisticated and widely used in the digital marketing industry.

Thank you for listening to this week's episode. We hope you found it informative and valuable.

The Most Popular AI Tools in Content Creation

As artificial intelligence becomes more prevalent in content creation, it's important to analyze the most popular AI tools being used. A recent survey conducted among content creators has shed light on the usage and opinions of these tools.

The Dominance of ChatGPT

Unsurprisingly, the most popular AI tool among those surveyed was ChatGPT, with 89.3% of respondents using it. It was followed by Midjourney at 23.2% and Jasper at 21.2%. It's important to note that Jasper's interface offers unique features for long-form content creation, making it an appealing option despite its higher cost compared to other options like Notion.ai. However, Notion.ai's AI option costs only $9 per month and can perform all of Jasper's functions.

Quillbot, an AI spinning tool, was also a popular choice for content creators, with 15.2% of respondents using it. Despite its usefulness in avoiding AI content detectors, it's not a tool for creating original content like Jasper or ChatGPT.

The Rise of AI Integration

AI tools like ChatGPT have opened up the possibility of AI integration into other platforms. Canva is one such example, with an AI writer and AI image generator available to users for a monthly fee. Microsoft Office has also integrated AI technology to the point where it can connect to multiple documents, perform analytics, and generate presentations with just a prompt.

The Importance of Understanding AI Technology

In the survey, 41.9% of respondents considered it extremely important to understand AI technology for content creation, while 38% considered it very important, and 14% considered it moderately important. This shows that at least among content creators, a strong majority believe that having knowledge of AI technology is essential.

Furthermore, 90% of respondents were confident in their ability to keep up with AI technology in the short-term, a positive sign for the future of AI integration in content creation.

Exploring the Possibilities of AI: How We Use it in Our Workflows

As AI continues to evolve and become more prevalent in daily life, it's easy to feel overwhelmed by the technicalities of it. In truth, there is a steep learning curve when it comes to mastering this technology. However, it's important to understand that even small efforts can help you stay ahead of the curve.

In this section, we will discuss how we use AI in our workflow and highlight its potential applications. Here are some of the ways we utilize AI:

1. Link Building and Outreach

We use AI for link building and outreach in every aspect of our sniper outreach message. From finding a good subject line to creating the entire outreach email, we have been able to streamline the process using AI. By feeding the AI with researched information about the receiver, we can generate short emails that stand out from the typical guest post outreach.

2. Content Creation

We use AI for content outlining, generating ideas for social media posts, and podcast show notes. Using tools like Chat GPT and the recently discovered Bing Next, we are able to generate a plethora of ideas and angles. While not all ideas are winners, the tool's ability to generate many ideas quickly makes it a great place to start.

3. Transcription and Captioning

Using the AI-powered desktop program called Mac Whisperer, we can transcribe podcasts and videos with a much higher level of accuracy than other paid services. We also use AI to create captions for lessons and videos. The time saved on these small tasks quickly adds up.

4. Ad Campaigns

For recent AH Pro launches, we have utilized AI for creating Facebook and Google ads. While we still rely on human decision-making for the final product, AI has been instrumental in generating ideas and angles.

5. Letter Writing

Finally, we use AI to generate recommendation letters. While it may seem impersonal at first, we have found that the AI-generated letters are well formatted and easy to edit.

It's important to note that while AI is user-friendly, it is still a technology that requires some technical know-how. However, advancements like the recently discovered Bing Next hack make it more accessible than ever before. By keeping up with the technology and integrating it into our workflow, we can ensure that we stay ahead in an ever-changing landscape.

How AI is Revolutionizing Content Creation

Artificial Intelligence (AI) is transforming the world of content creation and revolutionizing how businesses and individuals produce content. From generating ideas and outlining to writing and editing, AI is being used in various aspects of content creation. In this article, we'll explore the different ways in which AI is being used for content creation and its potential as a powerful tool for creating high-quality content.

Ways in Which AI is Being Used for Content Creation

Content Outlining

One of the primary uses of AI in content creation is for outlining. Bing is an AI tool that analyzes competitors' pages and creates outlines based on the information gathered. This allows businesses and individuals to get an idea of the structure and content of their competitors' pages. With a few modifications, these outlines can be turned into powerful prompts for creating high-quality content.


AI is increasingly being used for writing. With the help of AI writing tools like GPT-4 Sheets and Docs, it's possible to pull GPT-4's API inside Google Docs. This enables businesses and individuals to draft content, including articles, blog posts, and social media content, in a more efficient and effective manner. With AI writing tools, it's possible to produce quality content faster and with greater ease.


AI isn't just being used for generating content; it's also being used for formatting content. Businesses and individuals can make use of AI to rework their content and make it more readable. This can be done by creating formatted bullet lists, making text more scannable, and other techniques that improve the readability and aesthetics of content.


AI can also be used for editing content. With the help of AI, it's possible to get feedback on content and improve it. A new feature in the GPT API allows you to give AI a personality and instruct it as to whether it is an editor or a writer. You can use AI as both the writer and the editor and get feedback from both sides. This feedback system can help improve the content and ensure that it is of the highest quality.

Workouts and Code Writing

AI can also be used for writing workouts and code writing. For example, you can give ChatGPT the specifications for the workout you want and create a prompt that outlines your preferences. After each workout, ChatGPT can interview you and use your feedback to create better workouts. Similarly, AI can be used to write code, including bookmarklets and CSS for websites.

Survey Results: How Others are Using AI

A recent survey found that 85.1% of respondents were using AI to write articles and create content. And half of the respondents were using AI for copywriting purposes, including sales pages and ad copy. Interestingly, 37.5% of survey respondents reported using AI for keyword research, while 34.7% used AI for social media posts.

The Role of AI in Content Creation

AI has revolutionized many industries, including content creation. However, simply relying on AI without understanding its capabilities and limitations can lead to disappointing results. In this article, we discuss the importance of creative direction and voice in AI-generated content, as well as the challenges associated with biases and inaccuracies.

The Importance of Creative Direction

While AI can provide suggestions and generate content quickly, it is crucial to have a clear direction and voice in mind before starting a project. Without this, it can be challenging to create a cohesive and effective piece of content. In the AI Blueprint, for example, prompts and interviews help establish editorial guidelines for successful AI-generated content creation.

Furthermore, finding an angle or authentic voice for each article is essential to create high-quality content that resonates with readers. Generic content that solely focuses on SEO is likely to receive backlash from readers and search engines alike.

The Quality of AI-Generated Content

Recent advances in AI, particularly with GPT-4, have improved the quality of AI-generated content significantly. Surprisingly, a survey found that a third of people believe AI content to be better than human-generated content, and another third found it to be the same. However, biases and inaccuracies remain a significant concern, with 63% of people citing them as a top challenge when working with AI tools.

Specialists in a particular field stand to benefit the most from AI-supported content creation. Experts can fact-check and edit content quickly, allowing them to output high-quality content at a much faster rate than those unfamiliar with the topic at hand.

Challenges with Biases and Inaccuracies

Despite promising advancements, biases and inaccuracies remain significant challenges in AI-generated content. AI-generated content can be convincing on the surface, leading readers to believe incorrect or incomplete information. Fact-checking and editing are essential in ensuring the accuracy and credibility of AI-generated content.

The Pros and Cons of AI-supported Content Creation

AI-supported content creation has become increasingly popular over the years, with many content agencies and freelance writers utilizing these tools to increase their productivity and output. However, the use of AI in content creation also brings up a number of concerns and challenges that need to be addressed. Here are some of the pros and cons of using AI-supported content creation:


  1. Increased productivity: With the help of AI tools, content creators can produce a large volume of content in a shorter amount of time, allowing them to take on more projects and increase their income.

  2. Cost-effective: AI tools are generally more cost-effective than hiring a team of human writers, which makes them an appealing option for businesses with limited budgets.

  3. Consistency: AI-generated content is consistent in terms of grammar, tone, and style, which can be useful in branding and marketing efforts.

  4. Efficiency: AI-powered content creation eliminates the need for time-consuming research and fact-checking, enabling writers to focus on more important tasks.


  1. Accuracy: While AI tools can generate content quickly, they may lack the nuances and context required for accurate information and insights. This can result in the spread of misinformation and fake news.

  2. Lack of creativity: Despite advancements in AI technology, machines still cannot imitate human creativity or storytelling abilities, which can lead to bland and boring content that fails to engage readers.

  3. Over-reliance on AI: Over-reliance on AI tools can lead to a decrease in critical thinking and creativity among content creators, which can result in the loss of valuable skills and expertise.

  4. Unethical use: The use of AI-generated content without proper disclosure can be unethical, especially in cases where consumers are led to believe that they are reading content written by humans.

Thus, while AI-supported content creation can be a useful tool for content creators, it's important to be aware of its limitations and potential drawbacks. As the technology continues to evolve, it's important to strike a balance between the use of AI and the human skills required to create compelling and accurate content.

The Future of Content Creation: Adding Value Beyond Artificial Intelligence

As technology continues to advance, the role of AI in content creation is becoming more prominent. While AI can certainly assist in generating content quickly, there is a growing concern that it may eventually replace human writers entirely. However, the authors of this article argue that AI should not be viewed as a threat to content creators, but rather as a tool to enhance their work.

The Value of AI in Content Creation

According to the authors, AI can be used to improve the quality and depth of content, particularly for more complex topics. For instance, AI-generated calculators could be used to provide interactive web experiences to users. This approach can provide a more engaging experience for readers, while also providing a more comprehensive understanding of the topic at hand.

The Limitations of AI in Content Creation

Although AI can produce high-quality content, it's important to note that human input is still crucial in the editing and refining process. While AI may find the best ways to structure a sentence or paragraph, it cannot replace the nuance and creativity that humans bring to the table. As such, content creators should view AI as a tool to aid their work, rather than a replacement for human writers.

Ethical Dilemmas in AI Content Creation

As AI-generated content becomes more common, there are increasing ethical concerns surrounding its use and disclosure. According to a survey conducted by the authors, the majority of people are in favor of companies disclosing their use of AI in content creation. However, there is still some hesitancy among content creators in sharing that information. The authors believe that it's important to strike a balance between transparency and avoiding the stigma associated with AI-generated content.

The Future of Content Creation

Looking ahead, the authors predict that content creators will need to focus on adding value to their work beyond the basic text and images. As AI-generated content becomes more prevalent, content creators will need to find new ways to deliver unique and engaging experiences to their audience. Whether it's through building interactive tools or creating custom graphics, content creators should strive to deliver richer, more satisfying content to their users.

AI in Content Creation: Where Does It Start and Stop?

In this podcast episode, Mark and his guest discuss the challenges of implementing AI in content creation workflows. They explore the difficulties of defining the boundaries of what counts as AI and where it fits into the content creation process.

Here are some key takeaways from the discussion:

  • There are many different workflows in content creation, and having just one label for all of them is not always sufficient.
  • Using spell checkers like Grammarly can improve the quality of your writing, and the tool uses AI to provide grammar and style suggestions.
  • The use of AI in content creation is still in the experimental phase, and the industry is constantly evolving.
  • Authority Hacker Pro, a program that incorporates the best practices for successful content creation, includes many AI-driven tools that have been proven to be effective.

If you are interested in improving your content creation skills, Authority Hacker Pro is currently on sale. Don't miss out on this opportunity to learn from the experts.

To summarize, AI is becoming an increasingly important tool in content creation, but it is still a work in progress. As this industry continues to evolve, we can expect to see even more exciting advancements that will help us create content more efficiently and effectively.

So, what are your thoughts on AI in content creation? Do you think it's overhyped or do you believe it will revolutionize the field? Share your comments and join the conversation!

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