- author: Marcus Svedin
Tutorial: Growing Your Business in 2022 with Google Search Ads
Are you a business owner who wants to scale and grow your business in 2022? Look no further than Google Search Ads. In this tutorial, we'll guide you through proven and up-to-date strategies to utilize Google Ads and achieve successful long-term growth.
Hi, I'm Marcus, and welcome to my channel. Here, we discuss YouTube ads, Google ads, Display Network ads, and how to utilize these platforms to grow your business. Throughout the tutorial, we'll provide real and actionable steps to help you succeed.
But before we begin, it's crucial that you watch the entire video. Google likes to put what we call "traffic traps" into its advertising platforms. These traps are designed to take more of your money, but yield poorer results. Throughout the tutorial, we'll show you where these traps are and how to avoid them.
The first step is to make sure you have a Google Ads account. Then, switch to expert mode. Google defaults to smart mode, which can cost you more money and provide less effective results. By using expert mode, you'll have better control over your advertising, and your campaigns will perform better.
Before you start advertising, you need to ensure your conversion tracking is set up. This tracking allows Google to track actions on your website that generate profit. If you're unfamiliar with tracking code and analytics, we offer a conversion help service that can get you set up quickly and properly.
Creating a Search Campaign
Now, let's dive into creating a search campaign. For example purposes, let's say we're a local electrical business. The first step is to create a new search campaign without guidance. We want people to visit our website, so we'll name our campaign "Chi Marketer - Search Campaign - Marcus's Electrical Services - Near Me - 20/12/2022".
Next, ensure that you're only including the Search Network. Do not include the Display Network or Google search partners, as these can waste money and provide less effective results.
Once you've set up your campaign, it's time to do some keyword research. Using Google's Keyword Planner, you can discover relevant keywords for your business. Focus on long-tail keywords, as they tend to have better conversion rates and less competition.
Now that you have your keywords, it's time to create your ad copy. Your ad should be clear and concise, highlighting your business's unique selling propositions. Use ad extensions to provide additional information and make your ad stand out.
When it comes to bidding, there are several effective strategies. You can use manual CPC bidding, target CPA bidding, or maximize conversions bidding. Determine your budget and goals, and choose the strategy that best aligns with them.
Monitor and Optimize
Once your campaign is up and running, it's important to monitor and optimize it regularly. Keep an eye on your metrics and adjust your ad copy and bidding strategies accordingly.
By implementing these steps, you can achieve successful long-term growth for your business through Google Search Ads. So what are you waiting for? Start creating your campaign today and watch your business grow!
How to Set up Location and Targeting in Google Ads
When setting up a Google Ads campaign, it's important to consider your target audience and where they are located. By narrowing down your ads' reach to a specific location, you can increase their relevance and reduce advertising costs. In this article, we'll guide you through the process of setting up your targeting preferences on Google Ads.
Untick Google Search Partners and Display Network
As an electrical service business, you want to be visible where your potential clients are searching. Google's search engine is the most popular search tool, and that's where most people will look for your services. When setting up your Google Ads campaign, ensure that you untick the "Google Search Partners" and "Google Display Network" options. Later on, when you want to scale your advertising efforts, you can explore these options.
Determine Your Target Location
When determining your target location, consider your business's service range and where most of your clients come from. You can either choose to target a specific city, like Orlando, Florida, or a more granular area like a 20-mile radius around Winter Park. To set up a more specific location, click on the "Advanced Search" option and select the "Radius" feature. From there, you can adjust your target area to meet your business's needs.
Target Only People in Your Targeted Location
Under the "Location Options" section, ensure that you select "People in a regularly in your targeted location." Avoid choosing "People who have shown interest in your targeted locations" as this option may display your ads to those interested in your location but not necessarily looking for your services.
Determine Your Budget and Bidding Strategy
Your budget and bidding strategy will depend on your business's goals, competition, and advertising objectives. Google Ads offers different bidding options, but for more control over your bids, we recommend choosing "Manual CPC" bidding. This option allows you to set your maximum cost-per-click (CPC) bid for each keyword manually. You can adjust your bids based on your campaign's performance and objectives.
Use Ad Extensions
Ad extensions are additional features that improve the visibility and information provided in your ads. These can range from location extensions that add your business's address and phone number to your ad to sitelink extensions that drive traffic to specific pages on your website. We recommend using ad extensions to improve your ads' visibility and provide potential clients with more information about your business.
Setting Up Your Google Ads Campaign
Setting up a Google Ads campaign can be a daunting task for many business owners. However, with a little guidance, it can be a powerful tool for generating leads and sales. In this article, we'll walk you through the process of setting up a Google Ads campaign and how to optimize it for maximum ROI.
Step 1: Setting up your ad group
At the campaign level, you'll need to set up your ad group. This is where you'll set up your keywords and bids on those keywords. You'll also set up your ad level, where your ads will be displayed. To set up your ad group, follow these steps:
- Have an idea of what keywords you want to advertise on and how much you want to bid for those.
- Choose a name for your ad group. For example, "near me" for a local business.
- Set your keyword match types to exact match or phrase match. Google has changed the way it handles keywords, so it's important not to use broad match unless you're running a remarketing campaign.
- Add both exact match and phrase match keywords to maximize your reach.
- As you gather data on what keywords people are searching for, add profitable keywords to your ad group.
Step 2: Creating your ad
Once you've set up your ad group, it's time to create your ad. Responsive ads are a great option because they allow for multiple headlines and descriptions that Google can mix and match to increase relevance. However, if you prefer more control, you can use expanded text ads instead.
- Choose a display URL that includes your keywords to increase ad relevance and rank.
- Use your headline to include your most important keyword to show up in the "position one" spot.
- Use the other headlines and descriptions to showcase your unique value proposition and call to action.
Step 3: Setting your budget
Before you can launch your campaign, you need to set your budget. It's tempting to start high to get quick traction, but it's better to start low and work your way up as you optimize. Focus on targeting the most profitable keywords to maximize your ROI.
Maximizing the Effectiveness of Google Ads for Emergency Electricians
Google Ads is a powerful tool for businesses looking to reach a wider audience and generate more leads. However, with so much competition in the online space, it can be difficult for emergency electricians to stand out. This is where some strategic planning and execution can make all the difference.
One effective technique for ensuring that your ads get noticed is by utilizing pinned headlines. By selecting the top three headlines that you want to appear in your ad, you can increase the chances of your ad showing up in the most prominent position. Additionally, by including your business name in one of these headlines, you can increase brand recognition and boost credibility.
Another important aspect of creating effective Google Ads for emergency electricians is crafting compelling descriptions. It's crucial to include your keyword at least three times throughout the ad, but at the same time, it should flow naturally. You can also highlight any unique selling points of your business, such as years of experience or a Google five-star rating.
Making Use of Ad Extensions
Ad extensions can be a powerful way to provide additional information to potential customers. For emergency electricians, relevant extensions might include providing your phone number or showcasing your emergency services. However, it's important to not clutter your ad with too many extensions, as this can detract from its overall effectiveness.
By taking the time to craft effective ads, including pinned headlines and compelling descriptions, and making strategic use of ad extensions, emergency electricians can increase their visibility and generate more leads through Google Ads.
How to Create and Optimize Your Google Ads
If you are looking to create a new ad on Google, there are a few steps you need to follow. Here's a step-by-step guide to set up and optimize your Google Ads campaign.
- Go back to your ad level by clicking into your campaign and choosing the ad group you want to use.
- Click on "ADS extensions" and then select "responsive search ads" to expand a text ad.
- Choose three of your best headlines from your responsive ad and insert them into headline one, two, and three of your expanded text ad.
- Use the same funnel URL, display path, and descriptions and then hit save.
- Try to create at least three ads in each ad group: one responsive ad and two expanded text ads.
- This will give Google a chance to split test your ads and find out which ads generate higher click-through rates (CTR).
- Be sure to have your billing information set up before running ads. Google charges you once your account reaches $500 in ad spend or every 30 days if you do not meet that minimum.
- If you have any questions or would like to see videos on specific topics related to Google Ads, drop them in the comment section.
- Remember to like and subscribe to our channel for more tips and tricks on Google and YouTube ad marketing.Setting up your google ads targeting preferences is crucial for reaching the right audience and improving your ads' relevance and performance. taking the time to optimize your location and targeting settings can help you reduce advertising costs and increase your campaign's effectiveness.
Setting up a google ads campaign takes time and effort, but it's worth it for the potential leads and sales it can generate. by following these steps and continually optimizing your campaign, you'll see a positive impact on your bottom line.