- author: Design with Canva
Title: The Evolution of a Canva Template Business: Insights from Roger Coles
In this article, we will delve into the journey of Roger Coles, a successful entrepreneur and canva template creator. Roger's expertise lies in helping brands stand out on social media through his captivating designs and templates. We will explore the evolution of his business, discuss his role as a content creator, and gain valuable insights into building a personal brand.
Interview with Roger Coles
Interviewer: Roger, you wear many hats as an entrepreneur, template creator, content creator, singer, design coach, and branding expert. How do you describe yourself when meeting people at events?
Roger: The challenge of describing myself has grown as my business has evolved. In a nutshell, I help brands stand out on social media. Sometimes, this involves creating social media templates and designs, while at other times, I become a content creator myself.
Additional Information: Roger's versatile skill set allows him to cater to different aspects of the digital landscape. His expertise not only lies in designing visually appealing templates but also in crafting engaging content for various social media platforms.
The Evolution of Roger's Business
Interviewer: Roger, let's discuss the evolution of your business. What were the key milestones and shifts that occurred along the way?
Roger: Initially, I didn't have a formal design education. I worked as a pastor for 15 years and learned graphic design skills on the side. It started with creating assets for my church, including flyers, brochures, and even customizing our Myspace page. As my design abilities expanded, I took on freelance work to supplement my income.
In 2019, when my church closed, my side hustle became my main source of livelihood. At that point, I offered a range of services, including website design, logo design, and print/digital designs. However, with time, I realized that website design and logo creation were not my true passions. So, I transitioned towards social media design.
By becoming a freelance contractor for a publishing company called Zondervin, I had the opportunity to create entire launch campaigns for authors and leaders. The experience taught me a lot about the power of social media in generating brand awareness.
As I continued to work on social media designs, I noticed clients often needed minor modifications. It became impractical to charge them for these small changes, so I started creating Canva templates instead. In addition to designing templates, I educated clients about Canva so that they could make tweaks on their own.
Around 2020, I released a pack of Canva templates specifically designed for podcasters. The timing proved to be opportune, as 2020 saw a surge in podcasting and people seeking work-from-home opportunities. This marked the beginning of my phase three, focusing on creating Canva templates.
Additional Information: Roger's pivot towards Canva templates proved to be a game-changer for his business. By catering to the specific needs of podcasters and empowering clients to make quick edits themselves, he seized an opportunity in the market.
The Canva Creator Journey
Interviewer: Roger, you were one of the early Canva creators. How did your collaboration with Canva unfold? Share your experience as a Canva creator.
Roger: I became a part of the Canva Creator program in October 2020, just a few months into its inception. There were only a handful of creators in the program at that time, and it was an honor to be selected. As a Canva creator, I have had an incredible experience. Not only have I seen substantial growth in my following on Canva, but I have also been able to monetize my templates through the Canva template library.
Additional Information: Being an early Canva creator allowed Roger to establish a strong presence within the Canva community. His templates gained recognition and contributed to his growing follower base. By leveraging this program, he combined his design skills with the power of the Canva platform to create a profitable business model.
Building a Personal Brand
Interviewer: Roger, you have successfully built a personal brand for yourself. How did you manage to do that?
Roger: Building a personal brand has been integral to my success. I focused on showcasing my expertise in helping brands stand out on social media. Consistency in creating captivating designs and engaging content played a crucial role. Additionally, collaborations with Canva and other brands helped enhance my brand presence.
Additional Information: Amidst the noise of the digital world, Roger's personal branding allowed him to differentiate himself and create a unique identity. By establishing a reputation as an expert in his field, he attracted lucrative brand collaborations and opportunities for further growth.
The Canva Creator Experience: A Journey of Innovation and Productivity
As a Canva Creator, the experience has been nothing short of amazing. The journey began when I released a pack of unique notification templates, catching the attention of Canva. Before the market became saturated with similar designs, I started creating UI prompt templates that resonated with users. Canva reached out to me, expressing their interest in my work and inviting me to join their program in October 2020. By January 2021, it became evident that this partnership was the future of design. The payouts I received were not only rewarding but also justified the time and effort invested in creating these templates.
Embracing Mood Boards for Template Creation
To streamline the template creation process, I found that utilizing mood boards was an effective strategy. Canva occasionally provides creators with a brief that includes different photos, fonts, and inspiration. However, in the absence of a specific brief, I source ideas and inspiration from various platforms, such as Pinterest, Dribbble, and Behance. By creating mood boards for each pack of templates, I am able to maintain a consistent and efficient workflow.
Enhancing Productivity with Effective Strategies
As a multi-dimensional content creator, designer, and branding expert, I have mastered the art of productivity. Over time, I have discovered several strategies that have significantly contributed to my efficiency and time management. Here are three techniques that are currently helping me stay productive:
Time Lapses: Setting up my phone on a tripod and recording time lapses of my design process has been surprisingly effective. The understanding that these videos will be shared on social media adds a sense of accountability and prevents me from overthinking or getting stuck in a process. Moreover, limited phone storage encourages me to work quickly and efficiently.
Groove App: I was introduced to the Groove app, an on-demand digital co-working space, by another Canva verified expert, LaShonda. The app fosters accountability by initiating regular check-ins after 50 minutes of work. This virtual co-working environment allows us to share our progress and productivity, creating a supportive community focused on maintaining momentum.
Post-it Notes: Despite the digital age, I find solace in using good old-fashioned Post-it notes. Every day, I jot down the three most impactful tasks that will propel my business forward. This simple practice, along with prioritization, enables me to focus on crucial aspects without distraction.
In addition to these strategies, I am fortunate to be part of a Mastermind group that meets weekly. This group not only provides valuable insights and business strategies but also acts as a support system where we can discuss life challenges as entrepreneurs.
The Balance Between Flying Solo and Delegation
As a solopreneur, I handle almost every aspect of my business on my own. From design and content creation to financial management, the responsibility rests solely on my shoulders. However, this choice stems from the ever-evolving nature of my business. With doors opening to brand partnerships and other opportunities as a content creator, quickly shifting gears and adapting to new avenues of growth has become a frequent occurrence. Therefore, bringing someone on board during this rapid expansion phase would pose challenges as the landscape continuously changes.
That being said, delegating certain tasks is not entirely off the table. One area that I am considering outsourcing is Pinterest management. As I admit to not fully comprehending the intricacies of Pinterest and its related tools, having a Pinterest manager to optimize traffic to my website seems like a logical step.
Striking the right balance between autonomy and delegation is crucial for sustainable growth and expanding my brand's reach. As my business continues to evolve, the possibility of building a team and automating processes may become more feasible.
The journey as a Canva Creator has been a transformative experience, both professionally and personally. It has not only provided opportunities for creativity and innovation but has also allowed me to develop effective productivity techniques. From embracing mood boards to exploring co-working spaces and leveraging traditional stationery, each strategy plays a vital role in driving my success as a solopreneur. With Canva consistently improving its features and nurturing its creators, I am confident that the future holds even greater possibilities for innovation and collaboration.
A Day in the Life of a Canva Creator
As a Canva Creator, my day typically revolves around creating templates and curating ideas for my design work. Here is a breakdown of what a typical day looks like for me:
Curating Ideas: I maintain a running list of ideas for templates and social media content. This list serves as a source of inspiration when I need creative ideas for my templates.
Research and Inspiration: When I start working on a template, I begin by conducting research to gather different types of inspiration. This research includes exploring color palettes, fonts, and other design elements that inspire me to create mood boards for my templates.
Utilizing AI: As a template creator, one of the challenges is finding suitable copy for the templates. To make the templates more valuable to buyers, I aim to provide pre-filled content related to their specific professions or industries. This saves them time on both design and copy creation. To streamline this process, I have started utilizing artificial intelligence (AI) tools such as Canva's Magic and chat GPT. These tools generate suitable headlines, copy, and even avatars for the templates, allowing me to focus on the design aspect.
Creating Cohesive Collections: To make it easier for users to navigate and find templates that suit their style and brand, I have been organizing my templates into cohesive collections. This way, a user can visit my profile and identify a collection that aligns with their preferences, reducing the need for extensive customization.
Template Production: While I don't have specific template days, I aim to produce a certain number of templates every week. However, I remain flexible with my schedule to ensure I can capitalize on days when my design creativity is flowing and avoid getting discouraged during days when inspiration is lacking. If I feel less productive on a design day, I shift my focus to other tasks, such as writing email sequences.
Finding Inspiration as a Graphic Designer
When it comes to seeking inspiration as a graphic designer, I find myself more inspired by artists in the broader sense rather than specific graphic designers. Here are some of the sources that inspire me:
Artists: I draw inspiration from artists like Harry Mack, who I consider to be more than just a graphic designer. By exploring different forms of artistry, I am exposed to diverse creativity and perspectives that enhance my own design work.
Successful Content Creators: I find inspiration in content creators who bring a sense of fun and enjoyment to their work, much like I aim to do. I believe that having fun with your business and teaching others can resonate with audiences and create a positive learning experience. Creating content that entertains while educating allows individuals to connect with the material and enjoy the process.
Unique Approaches: I am inspired by individuals who approach content creation in unconventional ways. By thinking outside the box and challenging traditional norms, these individuals create fresh and exciting content that breaks the monotony often associated with certain industries.
Sources of Inspiration for Graphic Designers
As graphic designers, we often find ourselves seeking inspiration from various sources to fuel our creativity and push the boundaries of our designs. While traditional inspiration may come from other graphic designers, it is important to acknowledge that inspiration can be found in unexpected places. Here are some non-conventional sources of inspiration that have greatly influenced my own design journey:
1. Artists who think outside the box
Instead of solely turning to fellow graphic designers for inspiration, I find myself drawn to artists who challenge conventions and approach their craft from a unique perspective. One such artist is Harry Mack, a renowned freestyle rapper who captivates audiences with his ability to create masterpieces on the spot. His freestyle rap, driven by random word prompts from listeners, inspires me to think creatively and push the boundaries of what is possible in design.
2. Rappers who break the mold
In the realm of music, I find inspiration from rappers who defy expectations and challenge traditional norms of the genre. Pigeon John, a rapper known for his humble and self-deprecating style, brings a refreshing perspective that goes against the typical bravado found in rap. This unconventional approach inspires me to consider new ways of conveying messages and connecting with audiences through design.
3. Artists who embrace unique techniques
Beyond specific individuals, I also draw inspiration from artists who explore innovative techniques and mediums. Karen X Chang, for example, gained recognition for her captivating videos created using a Swiffer mop as an impromptu drone. This resourcefulness and out-of-the-box thinking resonates with me and encourages me to approach design in unconventional ways.
While these artists transcend the boundaries of graphic design, their creative spirit and unique perspectives are instrumental in shaping my own creative process.
Additionally, as a graphic designer, I also find inspiration from other talented designers who have left a lasting impression on me. Here are a few notable individuals whose work has greatly influenced and inspired me:
Abby Conic: Known for her bold and vibrant designs, Conic's style resonates with my own aesthetic preferences. Her ability to inject humor into her designs while educating other designers through her YouTube channel has made her a constant source of inspiration for me.
Olivia Herrick: Her encouraging quotes and colorful designs create a sense of positivity and empowerment. Herrick's work serves as a reminder to embrace creativity and fearlessly explore new ideas.
Ash Murray from Studio Arcadia: With her elegant and classy designs, Murray exemplifies the power of simplicity and sophistication. Her work consistently reminds me of the importance of minimalism in design.
These designers, alongside the unconventional sources of inspiration mentioned earlier, contribute to a diverse and dynamic creative landscape that drives me to continuously evolve and push the boundaries of my own designs.
Finding Inspiration Everywhere
Graphic designers, like myself, draw inspiration from a wide range of sources. From street art in the bustling streets of Barcelona to someone's Instagram feed or even the presence of content creators on platforms like TikTok, inspiration can be found in unexpected places.
By keeping our eyes open and being receptive to new ideas, we can discover inspiration in the simplest of things. We must embrace the notion that creativity knows no bounds and can be found in the most unlikely of spaces.
Essential Tools for Designing Templates
When it comes to designing templates, a graphic designer relies on essential tools to bring their ideas to life. While preferences may vary, here are three tools that I consider indispensable in my template design process:
Canva: As one of the most popular graphic design tools available, Canva provides a versatile platform for creating visually stunning templates. Its user-friendly interface and robust features make it an essential tool for designers looking to streamline their workflow and create professional-looking designs.
Tablet: Though not exclusively a design tool, my tablet has revolutionized the way I work. By using a tablet, I can minimize wrist strain associated with using a mouse, allowing me to work for extended periods more comfortably. This has significantly improved my productivity and overall well-being.
Spotify: While it may not seem directly related to designing, the power of music cannot be underestimated. Spotify acts as my constant companion, providing inspiration and setting the mood for my design sessions. Tailoring my music choice to the style of design I am working on enhances my creativity and workflow.
These three tools work synergistically to empower me to design captivating and versatile templates. By mastering the use of these tools, a graphic designer can unlock their full potential and create impactful designs.
Showcasing the Design Process
In today's digital age, providing glimpses of the design process has become increasingly popular, as it allows audiences to gain insights and inspiration from experienced designers. Time-lapse videos showcasing the creation of templates have become a favored medium for sharing this process.
As a designer, I believe in the importance of transparency and demonstrating the evolution of a design from start to finish. By sharing time-lapse videos of my design process, I aim to provide aspiring designers with a glimpse into the creative journey and inspire them to pursue their own artistic endeavors.
The positive response to these time-lapse videos has encouraged me to experiment with different types of content showcasing my design process. Whether it's creating hour-long videos or live streaming design sessions, there is an ongoing exploration of new ways to engage and inspire my audience.
Leveraging Templates on Different Platforms
When it comes to utilizing the templates she creates, the author describes her experience in selling them on other platforms. She mentions that currently, she is not actively pursuing this strategy, as she is focused on submitting a large number of free templates to Canva as part of the Canva Creator program. Selling templates on platforms like Creative Market or Etsy may not be as lucrative as before since people can easily find similar templates for free on Canva. However, she mentions that other creators have found success by creating packs of templates for platforms like Creative Market and then selectively submitting a portion of those templates to the Canva Creator Library. This way, customers would still need to purchase the full pack to get all the designs created by a specific designer.
The author acknowledges that packaging and promoting templates on external platforms can be time-consuming and require additional effort. Writing descriptions, creating mock-ups, and designing attractive covers are all crucial elements that can significantly impact the performance and sales of templates on these marketplaces. The author admits to not having the extra time to package her templates for external platforms in a way that would make them stand out.
Furthermore, the author mentions the importance of creating visually appealing promotional designs to capture the attention of platforms like Creative Market. The packaging of the templates plays a crucial role in attracting potential customers, and even if the templates themselves are of high quality, a lackluster presentation may hinder sales or promotional opportunities.
In contrast, the Canva Creator program streamlines the process for creators, as they can focus solely on designing and publishing their templates. Canva takes care of promoting the templates by exposing them to the right audience through suitable keywords and targeted distribution.
The author acknowledges that even with the Canva Creator program, there are still necessary steps to optimize template visibility, such as adding relevant tags and metadata. However, Canva has provided useful suggestions to guide creators through this process, making it much more accessible.
Mistakes and Learnings as a Template Designer
Reflecting on her experience as a template designer, the author identifies three significant mistakes she has made in the past and provides insights on how others can avoid them.
Lack of Labeling and Organization: One common mistake the author made was not clearly labeling and organizing her templates or design assets. Experimenting with different designs without proper categorization can quickly lead to a chaotic collection of untitled designs. To address this, the author has adopted a practice of creating designs within specific folders, ensuring everything remains organized and easily retrievable.
Overthinking and Excessive Time Allocation: The author admits that spending excessive time on a single template can negatively impact productivity and hinder overall output. Overthinking can lead to perfectionism and unnecessary delays. To counter this, the author sets time limits for template creation, using techniques like time-lapse to keep the process efficient. This way, she can complete multiple templates within the allotted time and then revisit them later for refining or editing.
Comparing to Other Designers: The author highlights the mistake of comparing oneself to other designers. She acknowledges that this is a trap that can paralyze creativity and confidence. Constantly measuring one's work against the perceived superiority of others can hinder individual expression. To overcome this challenge, the author encourages saving inspiration and research for moments when there is no immediate pressure to create. By prioritizing the act of creation before consuming others' work, designers can foster their own unique style and avoid self-doubt and intimidation.
The author concludes by emphasizing that dwelling on these mistakes is counterproductive, and instead, it is essential to learn from them and develop strategies for improvement. By acknowledging these challenges, designers can enhance their efficiency, creativity, and overall success in the template design field.
The Role of Templates in the Author's Business
When asked about the percentage of her business that revolves around templates, the author responds by reframing the question in terms of the energy she dedicates to different aspects of her business. She estimates that creating templates represents around 50% of her overall energy expenditure.
By investing significant effort into template creation, the author ensures she has a strong foundation for her business. While she does not divulge the exact percentage of revenue generated by templates, it is evident that they play a substantial role in her business endeavors. The author's emphasis on crafting well-designed and extensively varied templates demonstrates their importance as a cornerstone of her creative output and income stream.
Instagram: The Social Hub for Content Creators
As a content creator, one of the key platforms I have focused on is Instagram. With its wide range of features, including reels, videos, and carousels, Instagram has become my main social hub for sharing my creative work. I started my Instagram journey in 2020, just before TikTok exploded in popularity. Back then, TikTok was known by a different name. However, as lockdowns were imposed in 2021 and people were searching for entertainment, TikTok began to gain immense popularity. However, I decided to stick with Instagram and dedicate all my efforts to building my presence there.
One of the reasons I chose Instagram was because it provided me with a direct line to my target audience. I noticed that many social media managers and DIY business owners, who are potential users of Canva and its templates, were active on Instagram. Therefore, I saw Instagram as the perfect platform to reach out to these individuals and offer them valuable content creation tips and strategies, along with the templates themselves. It was essential for me to have my audience in mind when choosing the platform to focus on. It's akin to setting up a brick-and-mortar store – you need to consider whether the people in that region would be interested in your product, and if not, find a different location.
However, my decision to create content on Instagram wasn't solely driven by business motives. It was also about sharing my passion for content creation and the tools I love, like Canva. This passion for Canva has enabled me to create a strong connection with like-minded individuals who share the same love for the platform. I spend hours in Canva every day, constantly exploring new features and discovering hidden gems. Through my content, I aimed to capture the excitement I felt when encountering something new and share it with others. I found that many people resonated with this enthusiasm, creating a sense of camaraderie among Canva enthusiasts.
On the flip side, I encountered resistance from some professionals who held the notion that Canva was not suitable for serious designers. However, I firmly believe that it's not the tool itself but the person using it that determines the outcome. Just like a yo-yo, the tool can be used by different individuals with varying levels of skill. While some may only manage to perform basic tricks, others can execute complex and impressive maneuvers. The same principle applies to Canva – it's all about the user's creativity and skill in harnessing the tool's potential. Therefore, I emphasized the importance of educating people about Canva, not only by offering templates but also by sharing knowledge of how to effectively use the software.
Embracing AI: A Tool for Boosting Productivity
Similarly, the rise of AI technologies like Chachi PT mid-journey and generative AI tools has triggered discussions and debates about their impact. Some individuals express fear and concerns, associating AI with copyright infringement and potential threats to society. However, just like Canva, AI is merely a tool that can enhance productivity and creative output. As content creators, we have the power to control these tools, utilizing them to our advantage.
While there will always be early adopters eagerly exploring the possibilities of new technologies, others may have reservations or questions. That's where education plays a crucial role. By disseminating accurate and helpful information, we can enable individuals to maximize the potential of AI and leverage it effectively for their businesses. Through our YouTube channel, we strive to address the concerns of viewers, emphasizing the positive aspects and practical applications of AI. We have observed a content opportunity in educating our audience about using AI tools for business, recognizing the need to make this powerful technology accessible and beneficial for all.
Undoubtedly, AI is here to stay, and its impact will only grow stronger. It is essential for both content creators and businesses to embrace AI and seek ways to integrate it into their workflows. Rather than fearing its potential misuse, it is crucial to focus on understanding how AI can be harnessed as a tool for productivity and creativity. By doing so, we empower ourselves to explore new realms of innovation and achieve unprecedented outcomes.
(to be continued...)
Three Tips for Starting as a Content Creator
Creating content can be a rewarding and fulfilling endeavor for those who are passionate about their chosen topics. However, with so much content already available, it can be overwhelming to know where to start. Here are three tips for someone who wants to venture into the world of content creation:
Map out Content Pillars: One of the first steps is to identify and define the content pillars that serve as the foundation for your creative work. Content pillars are specific areas or themes that you want to focus on consistently. For example, if you are interested in social media, design, and productivity, these can be your content pillars. By mapping out these pillars, you provide yourself with a starting point and a clear direction for your content creation journey. Keep in mind that content pillars may evolve over time, but starting with a well-defined plan will give you an advantage.
Inject Your Personality: The content you produce may cover topics that are already widely available, but what sets you apart is your unique personality and perspective. Injecting your personality into your content is what will resonate with your audience and attract the right kind of connections and opportunities. Whether it's humor, music, or a specific style, let your authentic self shine through. Showcasing your personality creates an emotional connection with your audience and differentiates you from other creators.
Utilize the Right Tools: Building a content creation routine requires efficiency and productivity. Find tools that can help streamline your process and allow you to create content more efficiently. Whether it's using template designs, video editing software, or productivity apps like Notion, leverage technology to maximize your creative output. Remember, finding the tools that work best for you will enable you to create more content and maintain consistency.
The Impact and ROI of Content Creation
When starting as a content creator, it's essential to assess the impact and return on investment (ROI) of your creative efforts. While not everyone aims to become an influencer, the content you produce can still have a significant impact on your business or personal brand. Here's how content creation can generate unexpected benefits:
Brand Partnerships: By sharing your genuine love and enthusiasm for products or services you use, you attract the attention of brands that resonate with your content. This can open up opportunities for brand partnerships and collaborations. For example, simply talking about a particular tool you use can catch the attention of the product's developers, leading to potential partnerships or collaborations.
Organic Engagement: Injecting your personality into your content helps build a personal connection with your audience. This genuine engagement encourages people to follow and engage with your content regularly. When your audience sincerely enjoys your content, it increases the likelihood of organic growth, as more people discover and share your work.
Networking and Opportunities: Creating content around your passions can attract like-minded individuals, including potential clients, collaborators, or industry professionals. By consistently sharing content related to your expertise and passions, you position yourself as an authority in your field. This, in turn, can lead to networking opportunities and potential collaborations with individuals or brands that align with your values and interests.
Nurturing Brand Collaborations
Though not a deliberate strategy, content creators sometimes unintentionally attract the attention of brands for collaboration opportunities. However, it's essential to strike a balance between organic engagement and intentional brand mentions. Here are a few insights on nurturing brand collaborations:
Tagging with Purpose: When it naturally aligns with your content, tagging brands can create opportunities for recognition or user-generated content for the brand. However, tagging should not be forced or solely intended to trigger brand deals. Share your genuine love for products or services, and if appropriate, tag them as a way to showcase your support.
Brands Reaching Out: Typically, Collab offers from brands may not be a frequent occurrence. However, consistently producing quality content heightens your chances of attracting the attention of reputable brands. When brands approach you based on the value they see in your content, it confirms that your efforts are resonating with others.
Maintaining Brand Integrity as an Influencer
As content creators, it's important to maintain the integrity of our brand and be selective about the opportunities we pursue. While it may be tempting to accept every brand deal that comes our way, we need to consider whether the partnership aligns with our audience, channel, personality, and ethics. By accepting only the opportunities that fit well with our brand and values, we avoid diluting our brand and losing the trust of our audience.
When brands start reaching out to us, it's crucial to exercise caution and carefully scrutinize each opportunity. As our audience size grows, so does the influx of brand deals. We receive numerous emails daily, but only a small percentage of them are worth considering. Most of the time, we immediately delete them because they are from the same brands or have suspicious email addresses. However, occasionally, we come across valuable opportunities that are worth our time.
To evaluate whether a brand partnership is a good fit, we need to delve deeper into what the brand offers and what they expect us to promote. We must ensure that the product or service aligns with our audience's needs and preferences. Accepting sponsorships solely for personal gain without considering our audience's interests will create a disconnected and inauthentic experience for our viewers. Ultimately, our priority should be to serve our audience and build trust with them by providing valuable content that genuinely benefits them.
Maintaining brand integrity is crucial in the world of influencers. Our audience looks to us, and they trust that the content we share is based on our genuine belief that it can help them. Accepting every brand deal that comes our way may provide short-term monetary benefits, but it can harm our long-term reputation and relationship with our audience. Instead, we should carefully evaluate each opportunity and only collaborate with brands that align with our values and resonate with our audience.
Tips for Efficient Content Creation
Content creation can be time-consuming, especially for solopreneurs who have to handle every aspect of their business themselves. To create content more efficiently, here are three key tips:
Establish Content Pillars: Begin by identifying the main categories or themes that your content revolves around. Having predefined content pillars helps in organizing and focusing your ideas. For instance, you can create a content calendar with different categories and brainstorm five content ideas under each pillar. Additionally, the content you create can be educational, entertaining, or encouraging, giving you a clear direction for each piece. By narrowing your focus, you save time and energy that would otherwise be spent creating content about everything under the sun.
Maintain a Running List: Keeping an ongoing list of content ideas is a great way to prevent creative block and save time. Actively consume content and note down topics that inspire you or ideas that you want to explore. This list serves as a go-to resource when your well of inspiration runs dry. By having a pool of ideas readily available, you eliminate the need to start from scratch each time, enabling you to work more efficiently.
Embrace Time for Play: As content creators, we sometimes overlook the value of playtime. However, giving yourself the freedom to experiment and play can lead to extraordinary results. Allow yourself time to explore new possibilities, even if they seem unrelated to your usual content. Innovation often arises from an environment of curiosity and experimentation. By intentionally setting aside playtime, you nurture your creativity and open doors to fresh and exciting ideas that can resonate with your audience.
By following these foundational tips, you can optimize your content creation process, increase productivity, and maintain a steady stream of engaging content.
Playing and Innovating as a Content Creator
Playing and experimenting with content creation tools can significantly impact the quality and originality of our work. While spending time playing may seem contrary to being productive, it allows us to tap into our creativity and discover new ideas that may not have emerged through a structured approach.
As content creators, we need the freedom to explore and push boundaries. For example, dedicating time to play with tools like Canva can yield unexpected results. By allowing ourselves to experiment with different features and techniques, we can stumble upon unique content ideas that truly resonate with our audience.
Additionally, creating a culture of play within our content creation team fosters innovation. By encouraging our team members to actively consume content and experiment with their tools, we unlock their creative potential. This approach enables our video editors and graphic designers to discover new animations, techniques, and trends, resulting in fresh and engaging tutorials for our viewers.
While it's important to have a structured approach to content creation, embracing playtime and innovation helps us stay motivated, combat creative blocks, and deliver content that continually exceeds expectations.
Building a Memorable Personal Brand
In today's digital world, building a strong personal brand has become increasingly important. A memorable personal brand creates a connection with your audience, allowing you to stand out from the crowd and leave a lasting impression. But what are the key ingredients for building such a brand? Let's explore further.
Consistency is Key
Consistency is crucial when it comes to personal branding. By consistently presenting yourself in a certain way, you make it easier for people to recognize and remember you. For example, incorporating a unique accessory, like a red cap or a distinctive pair of glasses, can serve as a "talk trigger," a subtle but memorable marketing strategy. By consistently showing up with these accessories, you become synonymous with them in the minds of your audience.
Finding Your Visual Identity
While consistency plays a significant role, it's essential to consider your visual identity as well. Your visual branding should align with who you are and what you want to convey to your audience. Choosing a color palette and design elements that resonate with your message and persona is essential. However, it's vital to remember that personal branding isn't just about what you like, but also about what appeals to your target audience. Consider what colors and visuals would inspire and connect with the people you want to attract. Remember, your vibe attracts your tribe.
Develop Your Unique Voice
In addition to visual elements, your tone of voice is another critical aspect of your personal brand. Your messaging and the way you communicate with your audience should be consistent and align with your values. Whether you choose to be light-hearted, encouraging, or educational, it's important to establish your tone and maintain it consistently. For example, if kindness is a core value, you may choose to discourage disrespectful comments or negative behavior towards others, even if it's related to a different tool or topic. Your audience will come to associate your brand with this value and appreciate the positive and inclusive environment you foster.
Building a personal brand is ultimately about creating connections with your audience. Finding points of connection, no matter how small, can help foster deeper engagement and loyalty. These connections can be formed through shared interests, experiences, or even simple reminders of you in their everyday lives. Similar to how people may spot a French Bulldog and think of a content creator known for their love of that breed, your audience should also associate specific triggers with your brand. These triggers could be unique accessories, experiences, or values that make you stand out and create a lasting impression.
How Values and Humor Drive Personal Branding for Content Creators
As content creators, our personal brand is more than just the visual elements and artifacts associated with it. It is built upon our values and messaging, which resonate with our audience. One of the core values I believe in is being kind to others, even if they use different tools than I do. Disrespecting someone based on their preferences is not acceptable. I stand up against disrespect and bring grace to the conversation. This is a part of my personal brand.
Moreover, humor is a value that both the author and I share. We understand the power of making people laugh and how it aids in the learning process. When I was a pastor, I always incorporated funny illustrations into my sermons. The laughter created a connection and helped the message stick in people's minds. The ability to trigger certain emotions, such as joy, inspiration, or encouragement, while delivering educational content is crucial. It not only cements the point in the audience's mind but also sets us apart from other educators.
Many comments on my courses on Udemy mention the sense of humor infused in the content. Being funny has become a differentiating factor and a compliment that I embrace. However, humor is not for everyone. For example, Diana, another content creator, has a calm and serene demeanor in her videos. Her content resonates with a different audience, appreciating her friendly and non-humorous approach. The key is to tap into who we naturally are as content creators and let that uniqueness shine.
Our personal brands can have a significant impact, even catching the attention of industry leaders and founders. In my case, my love for Canva led me to create content around it, including rap songs about the platform. These songs gained popularity, and I caught the attention of Canva's founders. Eventually, I was invited to perform at Canva's main live event, Canva Create, in Australia. The journey was surreal, but it began with genuine passion and content creation.
The power of humor and connection with Canva's audience was evident in the viral response to my songs. It led to recognition from Canva, and the invitation to perform at Canva Create. Initially, the invitation involved participating in a panel, but it later evolved into performing my song, "Canva Paradise," which had been specifically written for the event. The experience of flying to Australia and fine-tuning the performance in a short time frame was both exciting and nerve-wracking.
Our personal values and the ability to connect with our audience through humor are vital aspects of personal branding. Whether it's fostering a sense of community or standing up against disrespect, our values underpin our personal brands. Differentiating ourselves through humor and engaging content helps us make a lasting impression and become memorable to our audience.
How Writing Silly Songs Led to Unexpected Collaborations with Canva
Here's the story of how a simple act of creativity and passion turned into an incredible journey of collaboration with Canva, one of the world's leading design platforms.
Meeting Cliff and the Canva Team
It all started with a chance encounter. I met Cliff, the founder of Canva, and he expressed his admiration for my work. I was overwhelmed with gratitude as he praised my creations and expressed his enthusiasm for having me on board. This unexpected encounter quickly turned into an opportunity to meet the entire Canva team and witness their amazing performance.
A Surreal Experience in Sydney
Visiting Sydney was a dream come true. Walking around the beautiful landmarks, like the Sydney Harbor, left me in awe. The whole experience felt surreal, considering that it all stemmed from writing silly songs about my love for Canva. This serendipitous journey was an inspiration and a testament to the power of following one's passion.
From Event Performance to Brand Collaboration
The initial collaboration with Canva was centered around a live event, where I had a blast. Months later, Canva reached out to me with an offer to be a part of their brand campaign, starting with streaming radio platforms like Spotify and Pandora. Without hesitation, I gladly accepted the opportunity.
I collaborated with Canva by writing a catchy song, with the instrumental already provided by them. This unique partnership resulted in a track that perfectly aligned with the Canva brand. The success of the song exceeded expectations, leading Canva to expand its usage to streaming TV as well. The experience of hearing friends and family excitedly mention hearing my commercial on TV was nothing short of surreal.
The Power of Organic Growth
What makes this collaboration even more remarkable is that it was never part of a premeditated strategy. There was no meticulously plotted plan to work with Canva. Instead, it all unfolded organically, driven by passion and a genuine love for what I do. This serves as a message of encouragement for aspiring content creators. You never know where your creative journey might take you or the doors it might open if you follow your passions and share them with the world.
An Encouragement for Content Creators
Reflecting on my journey with Canva, I realize that my experience is not unique. Reading alongside me, my fellow author shares a similar story of unexpected success through their own creative pursuits. This emphasizes the fact that nothing is impossible in today's world of limitless opportunities through technology and self-expression.
Gone are the days when a million-dollar budget was a prerequisite for success. All you need is a microphone, a camera, and a computer to share your creativity with the world. Consistency and a willingness to put yourself out there can lead to unforeseen collaboration opportunities with big brands. The power to make a name for yourself lies in your hands.
How I Landed a Job at Canva: A Story of Creativity and Serendipity
In this article, we will hear the inspiring stories of two content creators who landed their dream jobs at Canva, a leading graphic design platform. These stories demonstrate how passion, determination, and a little bit of creativity can lead to incredible opportunities. So, sit back, relax, and get ready to be inspired!
The Power of Social Media
One of the content creators, Ronnie Love, shared his unique approach to getting noticed by Canva. He noticed a LinkedIn post asking about proficiency with Canva, and despite initially giving an "average" response, he saw an opportunity. Ronnie decided to tag one of the Canva founders, Cliff, in a welcome post in a community group. The intention was to catch Cliff's attention and showcase his skills in front of the Canva team.
A Serendipitous Meeting
Ronnie's bold move paid off when Cliff unexpectedly responded to the post. Impressed by Ronnie's skills and the positive response from the community, Cliff reached out to him with an offer to join Canva. Within days, Ronnie found himself on a Zoom call with Cliff, discussing his potential role at the company. Shortly after, he was on a plane to Sydney, Australia, to meet the Canva team in person.
Seizing the Moment
Upon arriving in Sydney, Ronnie was greeted by Zach, who took him directly to the Canva venue. The company had arranged a slot for Ronnie to present at their season opener event. Although it was a smaller internal gathering, it marked the beginning of an exciting journey for Ronnie. With Mel, one of Canva's leaders, sitting in the front row, Ronnie confidently shared his story, making the entire company take notice.
Lessons Learned and Opportunities Ahead
Ronnie's experience serves as a lesson to content creators everywhere. The lesson is clear: with hard work, dedication, and a little bit of creativity, big things can happen. As Ronnie shared his story, he emphasized that he and other content creators are just ordinary individuals who have found success through their passion and commitment.
The Road Ahead
Another content creator, Roger, joined the conversation and shared his own aspirations and plans. While he enjoys creating content and designing templates on Canva, he has also discovered a passion for teaching. Roger finds immense joy in conducting in-person or virtual workshops with teams and groups. Building on his success, Roger plans to create more courses, templates, and establish brand partnerships in the coming months.
Final Words of Encouragement
Before wrapping up the conversation, Roger offers a message of encouragement to fellow content creators. He advises them to trust themselves, be authentic, and embrace their unique style. His words resonate with the audience, and they show their appreciation for Roger's valuable insight.
Roger coles' journey as a canva template creator and entrepreneur sheds light on the evolution of a successful business. his ability to adapt, identify opportunities, and leverage the power of canva has allowed him to carve a niche in the digital landscape. aspiring content creators can draw inspiration from roger's experiences and apply them to their own journeys.
As a canva creator, my day consists of curating ideas, researching, utilizing ai tools, creating cohesive collections, and remaining flexible with my schedule. drawing inspiration from artists, successful content creators, and unique approaches to content creation drives my creativity as a graphic designer. by infusing fun and excitement into my work, i hope to provide value, ease the creative process for others, and empower individuals to express themselves authentically.
In the world of graphic design, inspiration can be found in the most unconventional places. by embracing the creativity of artists from various disciplines and exploring innovative approaches, designers can push the boundaries of their craft and produce extraordinary work.
additionally, essential design tools, such as canva, tablets, and music streaming platforms, amplify a designer's ability to create stunning templates efficiently.
sharing the design process through mediums like time-lapse videos not only invites audiences into the journey but also inspires aspiring designers to embark on their own creative endeavors. as the creative landscape continues to evolve, designers must remain open to new sources of inspiration and never hesitate to challenge traditional norms.
The article delves into the realm of leveraging templates on different platforms, highlighting the author's experiences, insights, and strategies. the discussion sheds light on the challenges and opportunities in selling templates outside the canva ecosystem, the importance of effective packaging and promotion, and the benefits of the canva creator program. additionally, the article explores common mistakes made by template designers and ways to overcome them. the author concludes by emphasizing the significance of templates in her business and the energy she devotes to template creation.
Embarking on a content creation journey requires careful planning, incorporating your unique personality, and utilizing the right tools. while roi is not always measured in monetary terms, the impact of content creation can lead to unexpected outcomes like brand collaborations, organic engagement, and networking opportunities. remember to focus on authenticity and passion, as these elements make your content exceptional and build lasting connections with your audience and the potential for future collaborations.
As content creators, it is crucial to maintain the integrity of our brand and carefully evaluate brand deals to ensure they align with our audience and values. efficient content creation involves establishing content pillars, maintaining a running list of ideas, and embracing playtime. by incorporating these tips into our workflow, we can maximize productivity, deliver valuable content, and foster a strong relationship with our audience.
Building a memorable personal brand requires consistency, a well-defined visual identity, a unique tone of voice, and the creation of meaningful connections with your audience. by harnessing these key ingredients, you can elevate your personal brand and leave a lasting impact on those who engage with you. so, take the time to cultivate your brand, stay true to your values, and let your authentic self shine.
As content creators, our personal brand is heavily influenced by our values and messaging. being kind and respectful to others, even in the face of differences, is a core value that resonates with our audience. injecting humor into our content helps to make it memorable and cements the messages in the minds of our audience. our personal brand acts as a differentiator and enables us to catch the attention of industry leaders and founders, leading to exciting opportunities for collaboration and growth.
In conclusion, my journey with canva started with a chance encounter, blossomed through organic growth, and resulted in unexpected collaboration opportunities. this story is a testament to the potential of following your passions and genuinely sharing your creations with the world. so, gather your tools, fuel your creativity, and step into a world where possibilities are endless. your story might be the next one inspiring others to chase their dreams.
The stories of Ronnie and Roger highlight the power of creativity, determination, and seizing opportunities. Their journeys from being content creators to getting recognized by Canva demonstrate that success can come to anyone who puts in the hard work and stays true to their passion. So, whether you're a content creator or seeking a dream job, remember Ronnie's and Roger's stories as a reminder that with dedication, even the seemingly impossible becomes achievable.
Keep sharing your creativity, stay true to yourself, and who knows, one day, your own success story might inspire others.