- author: Julian Goldie SEO
The Top Nine Benefits of Link Building for Your Business
If you are wondering why your website is not ranking on Google or struggling to outrank your competitors, the answer could be backlinks. In this guide, we will discuss the top nine benefits of link building and how to take advantage of each one, enabling you to drive more organic traffic to your website and boost your revenue.
Benefit #1: Drive More Search Engine Traffic to Your Website
One of the most critical factors in increasing your website's ranking is the number of external links it has. Google sees external links to your website as a signal of the content's authority and credibility, which is essential to rank high on search engine result pages (SERPs). Therefore, link building is a powerful ranking factor for your website and Google. The more links you have, the more organic traffic you drive to your website.
Benefit #2: Increase Your Website's Overall Authority
Google relies on authority to rank your website. The more authority your website has, the higher it is likely to rank on SERPs. Metrics like domain age or Domain Authority (DA) by Moz emphasize the importance of having lots of quality backlinks. Having high-quality backlinks to your website makes it easier to rank on search engines.
Benefit #3: Build Your Network
If you want to build backlinks to your website, you need to reach out to other webmasters. The strategy we recommend using is cold email. Building a network of webmasters allows you to engage in new opportunities, such as finding potential affiliates and partnerships, and gaining feedback on your website and content.
Benefit #4: Capture Referral Traffic
If you land a backlink from a page that receives a lot of traffic, you'll gain some referral traffic too. This means that your website will receive more traffic as a result of your efforts in building backlinks to it.
Benefit #5: Get the Drop on Your Competitors
Link building isn't an easy strategy to pursue. Webmasters and businesses that rely on spammy techniques remain behind, leaving a significant opportunity to grow your website ranking. By building lots of quality backlinks, you can get ahead of your competitors, driving more traffic, gaining more leads, and increasing your revenue stream.
Benefit #6: Reap the Rewards of the Compound Effect
Link building requires patience, but over the long term, you benefit from it again and again. By building lots of backlinks, you'll not only see a rise in your website's existing rankings, but you'll also find it easier to rank your future content. As this compounds over time, you'll get a huge return on your investment.
Benefit #7: Signal Your Website's Credibility
Influencers can have a huge impact on your website's credibility. By linking to your website and recommending it to their audience, their audience is more likely to convert to sales and follow your future content.
Benefit #8: Grow Your Brand's Visibility
Branding awareness takes between five to seven mentions to build recognition with potential customers. Link building is one of the best ways to achieve this goal. With plenty of quality backlinks, you can increase brand mentions and grow your reach by promoting your business.
Benefit #9: Gain a Direct ROI on Your Sales
By building lots of backlinks, you'll increase your website's search engine traffic, resulting in more customers, sales, and revenue. It is critical to focus on building white-hat, authoritative links that improve your website's credibility.
In conclusion, the benefits of link building for your business are clear. By driving more backlinks to your website, you'll increase your search-engine traffic, increase your website's authority, build your network, capture referral traffic, get ahead of your competitors, reap the benefits of the compound effect, signal your website's authority to Google, grow your brand's visibility, and gain direct ROI on your sales. The most vital aspect of building backlinks is to focus on quality to avoid ending up with blacklisted links. By following the best practices, you'll find that link building is a reliable and profitable strategy for your business.