- author: Gotch SEO
The Shark Tank SEO Secrets: Lessons Learned from 894 Companies
If you're an entrepreneur, appearing on Shark Tank can be an excellent opportunity to boost your business's visibility. However, simply getting an investment isn't enough to ensure success. To truly capitalize on your appearance, you need to have a strong SEO strategy in place. In this article, we'll reveal the Shark Tank SEO secrets, learned from studying 894 companies, and show you how to execute flawlessly.
The Power of Branded Searches
One of the best ways to improve your Google rankings is to focus less on SEO and more on building your brand. When a company appears on Shark Tank, potential customers frequently search for information about the product. For example, the brand keyword "Manscaped" generates an impressive 200,000 searches on Google each month. However, branded searches alone aren't enough to improve your SEO.
True SEO is ranking for non-branded keywords, such as "best creatine." One Shark Tank company that excels in this area is Everlywell. Since appearing on Shark Tank in 2017, the company consistently publishes new SEO assets and now ranks in the top 10 for over 41,000 branded keywords.
The Reverse SEO Blueprint
According to our research, 76% of Shark Tank companies get less than 10,000 organic search visitors per month. This indicates that their problem isn't a lack of funds; it's a failure to execute an effective SEO strategy. This is where the reverse SEO blueprint comes in.
To grow your organic footprint, you need to cast more lines into the ocean, creating more pages targeting new keywords. Everlywell has found success in this area, publishing an impressive 25 new SEO assets each month in 2020. However, it's essential to strike a balance between quality and quantity. Start by going deeper into existing topics rather than attacking high-volume keywords. For example, since Everlywell sells a woman's health test that measures cortisol levels, they should establish themselves as an authority on cortisol. With an estimated 735,000 searches per month, it's a significant SEO opportunity.
Optimizing for EAT Guidelines
Another crucial component of your SEO strategy is ensuring that your website satisfies Google's EAT guidelines. Everlywell is far ahead of the curve in this regard, consistently citing sources, including disclaimers, and creating content written by experts. To go the extra mile, we recommend adding first-hand experience from people who have used the product to each page.
The Backlink Snowball Effect
Appearing on Shark Tank provides a significant advantage when it comes to backlinks. On average, Shark Tank companies have 2,500 backlinks, providing powerful links from major publications and directly contributing to website authority. Content is the key to scaling high-quality backlinks. Start by creating topically relevant and linkable content, utilizing a reverse silo model where most of your backlinks hit linkable assets, driving equity to critical pages with internal linking.
The Wolf in Sheep's Clothing Model
While getting an investment from Shark Tank can be life-changing for entrepreneurs, the real value comes from the marketing value the show brings. For example, Bombas' revenue grew by 250% in the year after appearing on Shark Tank. Appearing on Shark Tank may help attract investments, but the real value comes from the brand awareness and the backlink flood that drives long-term SEO performance.
In conclusion, a Shark Tank appearance can be a game-changer for any business. However, without a strong SEO strategy in place, you will miss out on the real value the show brings. By following the Shark Tank SEO secrets outlined in this article, you can stand out from the crowd and achieve long-term success.