• author: RustyBrick Barry Schwartz Search Engine Roundtable

The Importance of Local SEO for Small Businesses

Local SEO or search engine optimization is a powerful tool for small businesses to increase their visibility online. With the rise of local search, it's more important than ever for small businesses to optimize their online presence for local search results. In this article, we speak to local SEO specialist, Amy Toman, about the importance of local SEO for small businesses.

About Amy Toman

Amy Toman is a local SEO specialist for Digital Low Marketing and a product expert for Google Business Profiles. With a passion for helping small businesses improve their online presence, Amy has been working in the marketing industry for around seven to eight years. She has helped many small businesses, especially in the pet care industry, with their online marketing efforts.

The Importance of Local SEO for Small Businesses

When it comes to local SEO, it's crucial to understand the behavior of your target audience. By optimizing your website for local search results, small businesses can attract more local customers who are looking for products or services in their area. Local SEO helps small businesses improve their online visibility, making it easier for potential customers to find them online.

With the help of tools like Google My Business, small businesses can improve their online visibility by optimizing their listings. By filling out all the necessary details, including business hours, services offered, images, and reviews, small businesses can maximize their chances of being found by potential customers in their area.

Local SEO Tools

As an SEO specialist, Amy recommends using tools like Ahrefs Webmaster Tools to improve your website's SEO. Ahrefs offers a free SEO audit that analyzes your website's content and provides recommendations on how to improve its ranking in search results.

By seeing which keywords your website is ranking for, you can optimize your content to focus on those terms and increase your organic traffic. Ahrefs also helps you understand how Google sees your content and your website, giving you valuable insights to improve your SEO efforts further.


In conclusion, local SEO is a valuable strategy for small businesses to improve their online visibility and attract more local customers. By optimizing their website and Google My Business listings, small businesses can maximize their chances of being found online. Tools like Ahrefs Webmaster Tools can provide valuable insights and recommendations for improving your website's SEO efforts. It's essential to prioritize local SEO efforts to ensure the success of your small business in the digital age.

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