• author: Afonso Alcântara

The Importance of Email Marketing in Digital Marketing

In today's digital age, email marketing has become a crucial component of any successful marketing strategy. As businesses continue to compete for their audience's attention, it's essential to utilize professional email marketing services and stay informed on the latest email marketing policies to ensure a high delivery rate to clients.

The Importance of Professional Email Marketing Services

Many people are unaware that email marketing policies have significantly evolved over the past five years, making it difficult for businesses to send emails that reach their clients consistently. Therefore, it's crucial to utilize professional email marketing services that guarantee high delivery rates, such as MeuChip.

Some of the benefits of such services include:

  • Constantly selling to clients
  • High delivery rates, ensuring your emails reach clients
  • The ability to create targeted email lists that produce a high return rate
  • Ensuring your email marketing campaign complies with new policies and regulations

MeuChip has become a popular reference for businesses looking to improve their email marketing campaigns. The system ensures the delivery of emails to a targeted list of clients, constantly selling to them at a low monthly fee.

The Importance of an Authorized Email List

According to email marketing statistics, the average rate of email marketing return is about 3% for one email sent to an audience of over 1,000 people. However, creating a targeted email list of interested clients can significantly increase the return rate. It's crucial to build an email list that comprises previous customers, prospects, and targeted clients interested in your products or services.

It's important to mention that businesses can only send emails to clients who have authorized them to do so. Hence, it's essential to have an area on your website that allows clients to register and authorize email communication. This ensures that the emails sent are relevant and of actual interest to the intended audience.

The Importance of Email Marketing Compliance

When it comes to email marketing, there are ten commandments that must be followed to ensure compliance. These rules apply to all email marketing campaigns and are essential for getting your emails in client inboxes, not the spam folder. These ten commandments include:

  1. Get Permission
  2. Don't Buy or Rent Email Lists
  3. Provide Clear Unsubscribe Options
  4. Clearly Identify Yourself and Your Business
  5. Make Subject Lines Relevant
  6. Use a Real Person's Email Address
  7. Make Your Email Mobile-Friendly
  8. Avoid Spam Trigger Words and Phrases
  9. Stay Consistent with Your Email Frequency
  10. Always Include a CTA (Call to Action)

Abiding by these ten commandments will enable businesses to achieve a send relevant email status, which ensures that email delivery rates remain at optimal levels.

Benefits of Email Marketing to Businesses

Email marketing is a vital component of any successful digital marketing strategy, and the benefits it offers businesses are endless. The benefits include:

  • Cost-Effective: Email marketing is a cost-effective way for businesses to engage with their clients and prospects. Unlike traditional advertising methods, email marketing is affordable and ensures high returns on investment.

  • Allows Personalization: Email marketing allows businesses to personalize their messages to specific clients, enabling businesses to deliver targeted content that brings value to their clients.

  • Instant: Email marketing campaigns can be set up instantly, ensuring businesses can reach their clients quickly.

  • Measurable: Email marketing campaigns are measurable, enabling businesses to track the performance of their campaigns effectively.

  • Builds Customer Loyalty: Consistent email communication with clients builds trust and loyalty, enhancing customers' lifetime value.


In conclusion, email marketing is an essential part of digital marketing campaigns and offers immense benefits to businesses. It's crucial to ensure that email marketing campaigns comply with policies and regulations, utilize professional email marketing services and create targeted email lists that comprise interested clients. By doing so, businesses can see high returns on investment, increased customer loyalty, and brand awareness.

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