The Easy SEO Strategy for Shopify Blog Articles

Shopify is a popular ecommerce platform that allows businesses to easily set up an online store and sell their products. One of the key aspects of running a successful online store is driving traffic to your website. One effective way to do this is by creating blog articles that are not only informative but also optimized for search engines. However, Shopify does not allow blog articles to be imported directly via other tools or CSV files. In this article, we will explore a fast and easy way to create and publish blog articles on Shopify that will help drive traffic to your ecommerce store and reduce the risk of your content getting de-indexed by Google.

Researching Keywords and Ideas

To start off, it is important to have a clear idea of what topics to write about. One way to narrow down your options is by using keyword research tools such as SEMrush. By entering relevant search terms, you can get an idea of the volume and difficulty of keywords related to your niche.

For example, let's say you have an ecommerce store selling art and craft products. Using SEMrush, you can enter a search term like "kids art and craft" and explore the keyword variations and search volume for that specific term. This will help you identify potential topics to write about.

Generating Article Titles

Once you have a list of potential topics, it's time to generate catchy and SEO-friendly article titles. To do this, we recommend using a tool like Mango SEO, specifically the Beethoven feature. This feature allows you to enter a head term (your main topic) and generate a list of modifier-based titles.

For example, if your head term is "paper-based art and craft for kids," Beethoven will generate a list of titles that include this modifier. This will give you a variety of options to choose from when creating your blog content.

Creating Blog Content

Now that you have your article titles, it's time to create the actual content. Mango's Beethoven process also includes a step to generate the content for each title. This generated content is usually around a thousand words and is optimized for SEO. The best part is that it eliminates the need for formatting and HTML coding, making it easy to copy and paste the content directly into your Shopify blog post.

Formatting and Adding Links

Once you've copied the generated content into your Shopify blog post, it's important to format it properly and add relevant links. Make sure to click on the "Show HTML" option in the blog input section before pasting the HTML. This ensures that the formatting and structure of the content are preserved.

Additionally, you can enhance the user experience and improve SEO by adding internal links within your blog articles. For example, if you mention a specific product in your article, you can include a link back to that product page on your Shopify store. This helps create a connection between your blog content and the products you are selling, further driving traffic to your ecommerce store.

Optimizing SEO Metadata

To maximize the visibility of your blog articles on search engines, it's important to optimize the SEO metadata of each article. Shopify provides an SEO editing section where you can set the page title and description. However, it's crucial to ensure that these elements conform to best practices and do not exceed character limits.

To generate compelling page titles and descriptions, you can use tools like Mango's Beethoven, which offers a range of options based on your article titles. These titles and descriptions should be concise, relevant, and within the recommended length for optimal SEO.

Adding Featured Images and Checking SEO Compliance

Visual appeal is crucial for attracting readers to your blog articles. Shopify allows you to add featured images to your blog posts. You can use free graphic design tools like Canva to create visually appealing images that resonate with your article topics. Make sure to upload the image, add the appropriate title, and include the author's name to send the right signals to Google and avoid de-indexing.

After completing these steps, it's essential to check the overall SEO compliance of your blog articles. You can use browser extensions like the Detailed SEO extension for Chrome to get a quick snapshot of your article's SEO status. This extension can provide insights and recommendations on areas that need improvement.

Submitting Pages for Indexing

To ensure that your blog articles are quickly indexed by Google, it's advisable to submit your pages to the Google Search Console. This console allows you to request indexing for specific pages on your website. By doing this, you can expedite the indexing process and increase the visibility of your articles on search engine results pages.

It's worth noting that Google may de-index pages that do not meet their guidelines. Therefore, it's crucial to follow the steps mentioned in this article to minimize the risk of getting de-indexed. Additionally, if your Shopify store is relatively new, it's recommended to gradually add blog articles instead of overwhelming Google with a large volume of content all at once.

Conclusion

Creating and publishing SEO-optimized blog articles on Shopify doesn't have to be a complex and time-consuming process. By following the steps outlined in this article, you can efficiently generate ideas, create content, format articles, optimize metadata, and ensure compliance to maximize the visibility and traffic to your ecommerce store. By implementing this easy SEO strategy for Shopify, you can stay ahead of the competition and drive more potential customers to your online store.