• author: RustyBrick Barry Schwartz Search Engine Roundtable

Search Buzz: Google Search Results, Bing Webmaster Tools, and More

By Barry Schwartz

Introduction Welcome to the Search Buzz video recap! In this week's episode, we'll discuss the latest developments in the search engine world, including Google search results, Bing webmaster tools, and more. So, let's dive in!

Google Search Results

  • Google search results have been experiencing a significant spike recently, starting around June 28th. Various tools and metrics, including SEMrush, SERPmetrics, Rank Ranger, Advanced Web Ranking, AccuRanker, Mozcast, Cognitive SEO, and Al Guru, have noticed this sudden jump in search activity. The chatter around this spike has also been quite significant. It's worth mentioning that we were expecting a confirmed Google update by now, but Google has yet to make any official announcements regarding this surge in search activity.

  • Google Sitemaps will soon be dropping their ping support to the endpoints. This means that, by the end of the year, webmasters will no longer be able to ping Google to notify them of new URLs or updates to their XML sitemap files. Instead, Google suggests using Google Search Console's inspection tool and the robots.txt file to communicate updates. Additionally, webmasters can use the last modification (last mod) date to signal that a URL has been updated. However, it's important to note that simply adding a last mod date without making significant updates to the page may diminish the credibility of the update in Google's eyes.

Bing Webmaster Tools

  • Bing webmaster tools have some new features in the pipeline. One of them is the much-anticipated big chat performance report, although it's yet to be released. However, some users have reported seeing the new sitemap index coverage report. This report, spotted by Vijay and Rafa Martin, offers insights into how Bing crawls and indexes sitemaps. It's expected that this report will be made available to all users soon.

Word Count and SEO

  • Google has once again confirmed that word count is not a ranking factor. Both John Mueller and Danny Sullivan from Google have emphasized that the length of content is not an SEO metric. The quality and relevance of the content matter more than the number of words it contains. So, while longer articles may provide more detailed information, there is no specific word count requirement to rank higher on Google's search results.

Indexing of New Websites

  • Gary from Google suggests that newly launched websites' homepages should be indexed without any issues. If your new website's homepage is not getting indexed after a couple of weeks, despite having links from reputable sites, it's essential to examine the overall functioning of your website. John Mueller advises launching a new website first and testing its indexability before moving content from an older site.

Perspectives Carousel and Larger Images in Search Ads

  • Google has been testing a dedicated perspectives carousel, initially introduced as a filtering option, in mobile search results. Now, it appears that the dedicated perspectives box is being rolled out on a larger scale. This new feature aims to provide users with different perspectives on specific topics within the search results.

  • Additionally, Google is testing larger images for search ads not only on mobile but also on desktop. This move aims to enhance the visual appeal and effectiveness of search ads. Anthony Higman and other users have spotted these larger image ads during their searches.

Shopping Features on Bing

  • Bing has introduced new AI-generated features to enhance the user experience of its shopping platform. These features include AI-generated buying guides, review summaries, and price match capabilities. The buying guides provide detailed comparisons of products, specifications, and other variables to help users make informed purchasing decisions. Review summaries consist of popular opinions and top insights about various product categories, gathered from online sources. Lastly, the price match feature alerts users if there have been any price changes since they made a purchase, enabling them to request a price drop from the retailer.

  • Bing search also introduces emojis in its answer knowledge panel on the right-hand side. This new interactive feature allows users to react to specific lines of text within the answer.

    Latest Updates in the Search Engine Industry

By Barry Schwartz

June 30, 2021

Table of Contents


In the ever-evolving world of search engines, there are regular updates and changes that affect both users and marketers. In this article, we will dive into the recent updates from Bing and Google, including new features, bug fixes, and policy changes. Let's explore what's new in the search engine industry!

Bing Search Updates

Bing search has brought some interesting changes to its platform. One intriguing feature is the introduction of emojis in the Bing search answer knowledge panel. Users can now react to specific lines of text in the search results, making the search experience more interactive. Although the feature seems fun, it remains to be seen if it will gain popularity among users.

Another noteworthy update is Bing's ability to predict or illustrate the probability of stock prices or options for specific categories. This feature, announced by Mikhail Paragon, CEO of Bing search, provides insights into market probabilities. However, it is essential to note that Bing clarified this is not a stock price prediction system but rather a tool that infers future stock prices based on option prices.

Google Updates

Buy on Google Feature

Google has announced that the "buy on Google" feature, which allows users to purchase products directly from search results, will be discontinued in the US starting September 26th. However, it will still be available on platforms like YouTube and Shopify. Google is piloting a new version that redirects users to the checkout page on the merchant's website.

Google Local Panels

Google is testing a new feature in its local panels, specifically for businesses. The "buy owner" option allows users to see updates, descriptions, and Google posts made by the business owners. Though it remains uncertain if this feature will have a lasting impact, it presents a unique opportunity for businesses to engage directly with customers.

Google Ads

Google Ads recently experienced a bug where advertisers couldn't access recent data from their campaigns for about four hours. Fortunately, Google resolved the issue promptly. Additionally, Google Ads has introduced new brand restrictions for search campaigns and brand exclusions for performance Max campaigns, offering marketers enhanced control and targeting options.

Moreover, starting August 28th, Google may disapprove ads that use third-party click tracking solutions if they are not approved by Google. Advertisers should ensure they are using Google's approved tracking tools to avoid any disruptions to their campaigns.

Google Analytics

Google Analytics has finally added support for Accelerated Mobile Pages (AMP). This integration has been highly anticipated and will allow marketers to track AMP pages efficiently. However, there have been reports of issues with AMP compatibility on Google Analytics 4 (GA4). Despite this, GA4 remains the recommended platform, as Google plans to phase out the Universal Analytics version.

Microsoft Advertising

Microsoft Advertising is updating several significant policies starting July 1st. These policy changes aim to provide greater transparency, visibility, and user protection. Advertisers and marketers should review these changes to ensure compliance and understand the impact on their campaigns.

Blue Sky Contest Winner

Congratulations to Olga Czar from SEO Sly for winning the Blue Sky contest! We appreciate your contributions and will send you an invitation code via direct message on Twitter. Thank you to all participants for your support and engagement.


As the search engine industry continues to evolve, it is crucial to stay updated on the latest changes and features introduced by Bing and Google. From the new interactive elements in Bing search to Google's updates in advertising, analytics, and policy, these developments shape the digital landscape for users and marketers alike. Stay informed, adapt your strategies, and continue to thrive in the ever-changing world of search engines.

To read more articles on the latest search engine news, visit the Search Engine Roundtable.

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