• author: Julian Goldie SEO

Private Blog Networks (PBNs): Is it Worth Investing in?

If you're looking into building backlinks, you must have come across private blog networks (PBNs). PBNs refer to buying expired URLs and linking them to your money site that you want to rank. Many SEO experts believe that PBNs can add authority to your website, making it easier to rank. In this article, we'll take a closer look at PBNs, whether they work, and the pros and cons of using them.

What are PBNs?

PBN stands for Private Blog Network. It's called "private" because you own all of the sites that link back to your money site. You can buy expired URLs from abandoned websites that already have built the authority that you require. After buying the URLs, you link the PBN websites back to your money site to influence its ranking.

Do PBNs Work?

In theory, PBNs can work, and some blackhat SEO experts specialize in them. They know how to "hack" the system and increase their website's ranking with PBNs. However, the problem is that Google doesn't like PBNs. Because they go against Google's webmaster guidelines, PBNs are considered a blackhat technique.

Google's algorithm works like a voting system, and a website's ranking increases with more backlinks. When you use PBNs, you're manipulating Google's algorithm by buying votes to increase your website's ranking. PBNs can corrupt the voting system, risking an algorithm penalty to your website.

The problem with PBNs is that Google continually updates their algorithm to catch out people who are manipulating the system. If Google catches you, your website's rankings can disappear overnight. PBNs should be avoided because of the risks involved.

The Pros and Cons of Building PBNs


  • PBNs can pass authority.
  • It is a quick way to add links to your site.
  • In some cases, PBNs can still influence website rankings.


  • Google doesn't like PBNs, and they go against the webmaster guidelines.
  • If you're caught, you may receive a penalty that can ruin your website's ranking overnight.
  • Building a PBN requires money, time, and energy, which can be expensive in the long run.
  • Blackhat techniques like PBNs can crumble at any time, leaving your business on an unstable foundation.
  • There are many more sustainable ways to build links to your site that offer better longevity and protection.

Alternative to PBNs

Instead of investing in PBNs, it is best to use sustainable, whitehat link building techniques that will not harm your website in the long run. Here are some ethical alternatives to PBNs:

  • The Skyscraper Technique: Create high-quality content that is better than what is available on the internet, then reach out to people and ask them to link to it.
  • Guest Blogging: You can offer to write guest posts and contribute to other relevant websites. In return, you'll get a link back to your site.
  • Networking: You can network with other websites in your niche and collaborate on projects that could benefit both sites.


PBNs can work in theory, but they pose a considerable risk due to being a blackhat technique. Google does not like PBNs, and you can jeopardize your website's ranking. There are ethical alternatives to PBNs that can provide better longevity and protection for your website. It's important to invest in sustainable, whitehat link building techniques that will help your business stand the test of time.

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