- author: Google Search Central
Preparing Your Website for Google Search: 5 Key Points to Check
As a website owner, it's essential to ensure that your website is searchable and accessible to users on Google. Here are five key points to check to make sure your website is in good shape:
- Check that Google Recognizes Your Website
It's essential to ensure that Google has indexed and recognizes your website as a legitimate source. You can check this by performing a site search using your domain and the "site:" operator on Google. If your site doesn't appear, it means Google has not yet recognized your site's existence.
If you think this may be the case, access Google Search Console, where you can verify your site ownership and submit a sitemap to help Google crawl and index your pages quickly.
Moreover, if your business has an actual physical location, make sure to mention it clearly on your website, along with other essential details like operating times and contact information. This information will help the search engine to understand your site and make it more visible to relevant users.
- Provide Quality Content
Once your website is recognized, you need to ensure that it delivers high-quality content to users that are relevant to their search queries. Follow Google's webmaster guidelines to ensure that your website's content maintains a high standard and is relevant to your audience.
- Ensure Your Site is Mobile-Friendly
With the increasing number of users accessing the internet through their mobile devices, it's essential to ensure that your website is optimized for mobile devices. Google now ranks mobile-friendly sites higher on their search engine result pages (SERPs). You can test if your website is mobile-friendly by using Google's mobile-friendly test tool.
- Make Sure Your Site is Secure
Website security is vital to maintaining users' trust, which is why Google also considers it when ranking sites. Ensure that your website has an HTTPs connection, which encrypts data to prevent external parties from accessing sensitive information entered on your website.
- Consider Hiring an SEO Professional
Lastly, it's worth considering hiring a professional SEO agency to help you optimize your website for search engines. SEO agencies have years of experience and tactics that can help boost your website ranking on SERPs.
Now that you know these five key points, you're better equipped to ensure that your website is well-optimized and visible to Google and users. If you're looking to learn more about this topic, subscribe to Google's Search for Beginners channel on YouTube, and stay tuned for their upcoming episodes.