- author: Marcus Svedin
If You Hate Money: Two Things You Should Avoid When Advertising on YouTube
YouTube advertising can be a great way to increase brand awareness, drive traffic to your website, and generate leads and sales. However, it can also be a waste of money if you don't know what you're doing. In this article, we'll discuss two things you should avoid doing if you want to save money on YouTube advertising.
1. Succumbing to Google Specialists
When you spend enough money on Google Ads, you'll likely receive an email or a phone call from a Google Ads specialist. They'll offer to help you optimize your campaigns and achieve better results. However, their real goal is to get you to spend more money on advertising, as they're earning a percentage of how much you bring into Google.
Google Ads specialists are essentially following a standard operation procedure, ticking boxes, and offering recommendations that may not work well for your business. If you're contacted by them, you can politely decline their offer or request them to send you a calendar link to book a time that works for you. Don't feel obligated to make any changes to your campaigns based solely on their recommendations.
2. Blindly Following Google's Recommendations
Google may prompt you to apply certain recommendations to your campaigns. For example, you may receive a message that your campaign score is low, and you should increase your budget or add more targeting options. However, not every recommendation Google provides is useful.
Some of Google's recommendations may actually harm your campaigns and waste your advertising budget. For instance, untick expanded audience when creating a specific audience for your campaign. Otherwise, this option could lead to thousands of impressions that won't help you reach your goals.
Here are some key takeaways from this article to help you save money on YouTube advertising:
- Don't blindly follow Google Ads specialists' recommendations. Remember that their ultimate goal is to get you to spend more money on advertising, and not every suggestion they make may fit your business's goals and needs.
- Analyze Google's recommendations critically and only apply the ones that are in line with your campaign objectives. Ignore any that may waste your advertising spending.
By avoiding these two things when advertising on YouTube, you can make your campaigns more efficient and effective, save money, and increase your return on investment.
We hope you found this article helpful. If you have any questions, feel free to post them in the comments below.