- author: Income stream surfers
How to Utilize Your Competitor's SEO for Free: A Comprehensive Guide
Whether you're an experienced SEO specialist or just starting out with your first website, this video is a must-watch. In this article, we will show you how you can leverage your competitors' SEO and apply it to your own website. The best part? We will be using free tools throughout the process.
To execute this strategy, we will be utilizing two main tools:
- Chat GPT 3.5 (or GPT 4): This tool will help us generate a content plan based on our competitors' keywords.
- Google Ads Keyword Planner: A powerful and free tool that will provide us with valuable keyword data.
Step 1: Setting up Google Ads Keyword Planner
Before getting started, create a Google Ads account if you don't have one already. Remember, you don't need to start a campaign; simply create an account. Once you have your account set up, follow these steps:
- Click on "Tools" in the side menu.
- Select "Keyword Planner."
- Change the language and country settings to match your target audience.
Step 2: Identifying a Competitor's Website
To begin, you'll need to find a competitor in your niche who has a well-optimized website. One way to do this is by conducting a few Google searches related to your niche. For example, if you're in the business of selling navy suits, search for "best navy suits" or similar keywords. Explore the top-ranking websites and look for the following characteristics:
- Affiliate ads and marketing elements.
- Clear and well-structured headers.
- Relevant content related to your niche.
Step 3: Extracting Competitor Keywords
Once you've found a suitable competitor website, navigate to their site and analyze it. Look for the presence of ads, affiliate links, and a clean header layout - all indicators of well-optimized SEO. Take note of the keywords they are targeting on their website.
Next, copy the competitor's website URL, return to Google Ads Keyword Planner and choose the "Start with the website" option. Paste the competitor's URL and click "Get Results." This action will provide you with valuable keyword insights directly from your competitor's website.
Step 4: Analyzing Keyword Data
Once you receive the keyword results, take a closer look at the data. You have two options to choose from based on your website's current position:
- Average Monthly Searches: Use this option if you're beginning a new website and want to build topical authority with the help of these keywords. This is especially useful when you have limited content.
- Three-Month Change: This option is more suitable if you already have a substantial amount of content and want to target emerging keywords.
Analyze the keyword data and select the relevant keywords for your website. A few examples of potential keywords in the fashion niche could include:
- Men's suits
- Perfect navy suits
- Affordable suits
- Tuxedos vs. suits
- Dressing business casual
Make a note of these keywords for the next step.
Step 5: Creating a Content Plan
Now that you have a list of relevant keywords, it's time to create a content plan. To simplify this process, we will leverage the power of Chat GPT 3.5 or GPT 4. Copy and paste the identified keywords into the corresponding prompt field. The prompt should request a content plan for a high-quality fashion magazine.
Modify the prompt as needed, ensuring that the title is compelling and clickable. This content plan will help you generate article ideas that align with popular topics in your niche.
Step 6: Streamlining the Content Plan
After generating the content plan, it's important to review the output. You may notice some duplicate content, especially if you use Chat GPT 4. In this case, manually remove any duplicate ideas or concepts from the plan.
As you review the content plan, you'll notice numerous valuable topics ideal for your website. To streamline the process further, copy the plan into a tool like Chat GPT, where you can easily transform these ideas into articles. This will help you cover your website's topical authority efficiently.
Step 7: Expanding the Content Plan
Once you have completed the first 50-article content plan, consider expanding it by repeating the process. Request an additional 50 keywords from Chat GPT, ensuring that any duplicate content is removed. This will provide you with a broader pool of ideas to work with in the future.
By following this strategy, even with free tools, you can effectively leverage your competitors' SEO and boost your website's growth. Remember, consistency and high-quality content will be key to driving traffic and achieving success in your niche. Start implementing this approach today and watch your website thrive!