- author: Robbie Richards
How to Uncover and Optimize Your Featured Snippets
In today's fast-paced digital world, it's crucial to stay on top of the search engine game. One way to do that is by optimizing your content for featured snippets, which are pieces of information that sit at the top of Google search results and answer a query. In this article, we will discuss how to quickly uncover all your low-hanging fruit featured snippet opportunities for your existing content.
Different Featured Snippet Types
To begin with, it's essential to understand the different types of featured snippets that you'll need to optimize your content for. These include:
- Paragraph snippets: A simple definition or explanation of a term
- Bulleted list snippets: A list of tools or tips
- Video snippets: Demonstrations or how-to tutorials in video format
- Numbered list snippets: A step-by-step guide or process
- Table snippets: A comparison of data or rates
Each of these featured snippet types requires you to optimize your content differently to have a chance of ranking for it.
Why Featured Snippets are Important
Featured snippets have become increasingly important for several reasons. First, a larger percentage of queries are now triggering different snippet types. In addition, featured snippets take up valuable real estate at the top of search results pages and receive more impressions and clicks. According to a study by Ahrefs, for SERPs with featured snippets, 8% of all clicks go to the featured snippet. Moreover, 99% of featured snippets are pulled from the top 10 results, and just under a third of the snippets come from the number one spot.
Uncovering Featured Snippet Opportunities
Now that you understand the importance of featured snippets, let's dive into how to find existing opportunities for your content.
To start, use SEMrush to enter your domain and click the "Positions" tab. This will return a list of all the keywords that your site currently has ranking in the top 100 search results.
Next, select where your domain doesn't rank in the featured snippets by choosing the relevant option from the dropdown menu.
Once you have a list of keywords, apply an additional filter to only show keywords where your site is ranking in the top three positions, as these will be your lowest hanging fruit featured snippet opportunities.
Then, you can prioritize the existing keywords based on your monetization model. For instance, if your site monetizes through affiliate revenue, you may want to prioritize review posts and any "best tool" lists by only showing the keywords containing modifiers like "best."
Finally, for each keyword, analyze the content in the current featured snippet and identify any changes you can make to steal the snippet away from your competitors. Use the featured snippet template provided to track progress and assign responsibility.
Example: Beard Brand
Let's apply these steps to an example. Beard Brand is an e-commerce store, and we have already filtered their keyword set to only show keywords ranking in the top 100 search results and containing the phrase "beard balm."
By further filtering, we see that Beard Brand is ranking in the top three positions for the keyword phrase "beard balm recipe" but does not have a featured snippet. The existing snippets are in the form of a Paragraph and a Video.
Upon analysis, we notice that a lot of the content is in video format and isn't structured for a featured snippet. However, we see an opportunity to create a bulleted list featuring all the ingredients, tools, and steps needed to make a homemade beard balm. By reworking the content and optimizing the format, Beard Brand may have a chance to rank for the featured snippet.
Mastering Featured Snippets: A Guide for SEO Optimization
When it comes to optimizing for search engines, one factor that cannot be ignored is the importance of featured snippets. Featured snippets are the highlighted text boxes that appear at the top of the search engine results page (SERP), providing users with succinct answers to their queries.
To help you master featured snippets and foster a higher search engine ranking for your website, we have created a guide outlining a few working examples and tips.
Analyzing the Competition
The first step in optimizing for featured snippets is to analyze the competition. In Semrush, you can filter your keyword set to only show the terms that you're ranking in the top three to five positions that you don't currently have ranking in a featured snippet. This will help you identify gaps in your strategy and focus on areas that need improvement.
Once you identify the gaps, identify quick action items that you can take by assigning them to an owner and adding them to your Semrush rank report. After optimizations are complete, you can monitor the success of your featured snippets campaign in the position tracking tool.
Flags and Snippet Types
When analyzing a featured snippet, it is important to flag the snippet type. Is it a paragraph snippet, table snippet, or list snippet? Once you flag the type of snippet, you can determine whether or not you can compete and steal that away from the competitor.
Example: Beard Brand
For example, consider Beard Brand, an e-commerce store that sells beard care products. To analyze their keyword set, filter it to only show keywords ranking in the top three positions that have snippets they don't yet own. If Beard Brand wants to focus on commercial intent terms that they can monetize quickly, they'll want to surface all the product or category page opportunities first.
Filtering down to only those with URLs containing the '/products' subfolder leaves them with six highly valuable featured snippet opportunities to focus on. However, if they want to explore opportunities for their blog subfolder too, they can filter keywords with URLs containing '/blogs.' By layering on additional filters around volume and position targeting, they can trim down the list to a more manageable set.
Defining the Content
After identifying an opportunity to steal a featured snippet, analyze the competing snippet. Sometimes, it might not be a good fit with the type of content you currently have ranking. As previously mentioned, it's often the informational how-to or comparative queries that trigger the majority of the featured snippets. In this case, Beard Brand might shift their attention back to the blog subfolder to look for more high-volume opportunities that they can steal the snippet for. Then, they can use in-content CTAs and internal links to drive all that extra traffic back into their product and category pages.
InOptimizing your content for featured snippets should be a priority in your digital marketing strategy. by understanding the different types of featured snippets and following these steps, you can quickly uncover opportunities to rank for featured snippets and improve organic search traffic.
, optimizing for featured snippets requires a strategic understanding of your competition, targeted flagging of snippet types, and a focus on defining quality content. By following these steps and tips provided, you can master featured snippets and foster a higher search engine ranking for your website.