• author: Lori Ballen

How to Improve Your SEO Using Chat GPT

In this article, we will explore how to utilize Chat GPT and its web browsing feature to enhance your search engine optimization (SEO) efforts. By analyzing a competitor's web page and receiving suggestions on how to improve your content, you can gain a competitive edge in your niche.


As we all know, factors like topical authority and domain authority affect your ranking on search engines. However, it's crucial to consistently strive for improvement by assessing your competitors' content and finding ways to outperform them. Thankfully, Chat GPT can assist in this regard, providing valuable insights and recommendations.

Enabling Chat GPT Web Browsing Feature

  1. If you have the $20/month version of Chat GPT, you can access the web browsing feature.
  2. To enable this feature, click on the three bullet points next to your profile and navigate to "Settings" and then "Beta Features."
  3. Find the option for web browsing and toggle it on. This feature allows Chat GPT to use Bing search and fetch real-time data, which is essential for our purposes.
  4. Alternatively, you can install a free Chrome extension such as "Web Chat GPT" to gain web browsing capabilities.

Running the Prompt with Chat GPT

  1. Open a new chat with Chat GPT.
  2. Using Chat GPT 4.0, activate the web browsing feature by selecting "Browse with Bing."
  3. Type the following prompt: "How can I improve this article:" followed by a colon.
  4. Paste the article you wish to improve upon into the chat.

Leveraging Surfer SEO

To further optimize your content, consider using Surfer SEO, a powerful tool that analyzes and optimizes your articles for search engines. It helps determine the ideal word count, suggest headings, paragraphs, and images based on top-ranking competitors, and identifies the most relevant keywords to include in your content. Surfer SEO has recently introduced a new AI Writer feature, making content creation more efficient.

Analyzing Competitor's Article with Chat GPT

Chat GPT will provide suggestions on how to enhance your article compared to your competitor's piece. To illustrate this process, I will demonstrate with an article generated by Surfer SEO's AI Writer.

  1. Add Visuals: According to Chat GPT's analysis, the competitor's article lacks visuals, making it text-heavy and potentially less engaging for readers. To address this, consider adding relevant visuals such as infographics, flowcharts, or screenshots. These graphical elements can break up the text and enhance user experience.

  2. Optimize Headings: Another suggestion from Chat GPT is to optimize the headings in your article. By examining your competitor's headings and making improvements, you can enhance the structure and readability of your content.

10 Ways to Optimize Your Content Audit with Chat GPT

The content audit process can be challenging, but with the help of Chat GPT, you can streamline and optimize your efforts. In this article, we will explore 10 different ways to utilize Chat GPT in order to outrank your competitors and achieve better results with your content audits.

1. Visualize Your Steps with Canva

One powerful tool that can enhance the effectiveness of your content audit is Canva. With Canva, you can create visually appealing flowcharts, infographics, and screenshots that showcase your content audit steps and processes. By using customizable templates, you can easily tailor your visuals to match your branding and make them more engaging for your audience.

For example, you can create flowcharts to illustrate your inventory creation process or infographics that highlight the statistics related to content audits. These visuals can not only enhance the readability of your content but also serve as valuable assets for gaining backlinks from other websites. Moreover, Canva offers access to a library of copyright-free images through Pixabay, enabling you to find relevant and eye-catching visuals for your content.

2. Incorporate Case Studies

Leveraging case studies is a proven strategy to strengthen your content audit process. By showcasing real-life examples of how someone improved their web rankings through a content audit, you can enhance the credibility and effectiveness of your own audit. Use Chat GPT to search for recent case studies in your industry, and include these studies in your content to support your claims and provide valuable insights to your readers.

For instance, you can refer to the case study of Two Dogs Media, who successfully improved their web rankings by performing a content audit using Website Auditor. By citing specific examples like this, you demonstrate the practical benefits of a content audit and establish yourself as an authoritative source in your niche.

3. Offer Actionable Examples

While discussing the benefits and processes of a content audit, it is important to provide actionable examples that guide your readers and help them understand the concepts better. By using Chat GPT, you can review your own content and identify areas where actionable examples can be incorporated for greater clarity.

For instance, when explaining the importance of setting goals for a content audit, you can provide examples of specific objectives and key performance indicators that align with business objectives. This not only provides context but also empowers your readers to implement the advice you provide in a meaningful way.

4. Improve SEO Title Optimization

Optimizing SEO titles is a critical aspect of content audit. To optimize your SEO titles effectively, you can use Chat GPT to generate high-performing title examples or analyze existing titles for potential improvements. By incorporating relevant keywords and engaging language, you can increase the visibility and click-through rate of your content in search engine results.

For example, if you are discussing the benefits of regular content audits, you can create an SEO title like "Unlocking Success: How Regular Content Audits Boost Your Website Performance." Such titles not only capture attention but also convey the value of your content to potential readers.

5. Interpret Metrics for Better Decision Making

Understanding and interpreting various metrics is crucial for making informed decisions during a content audit. Chat GPT can assist you in explaining the significance of different metrics to your readers. By breaking down complex concepts and providing relatable examples, you can help your audience make sense of the data and use it effectively in their own audits.

For instance, you can delve into the interpretation of metrics like bounce rate, conversion rate, or time on page. By demonstrating the impact of these metrics on website performance and user engagement, you enable your readers to make data-driven decisions and take meaningful actions to improve their own content.

6. Create Comprehensive Checklists

Checklists are valuable tools in the content audit process, as they ensure that no crucial steps are missed and provide a systematic approach to auditing. With the help of Chat GPT, you can generate comprehensive checklists that cover all the essential aspects of a content audit.

For example, your checklist could include items such as conducting a quantitative analysis of website traffic, analyzing keyword rankings, reviewing metadata, and evaluating content quality. By following these checklists, your readers can perform thorough and effective content audits.

7. Employ Surveys and User Feedback

Gaining insights from your audience is essential to understand their preferences and improve your content. Chat GPT can help you generate survey questions that elicit valuable feedback from your readers. By integrating surveys and user feedback into your content audit process, you enrich your understanding of user preferences and gain actionable insights for enhancing your content strategy.

For instance, you can ask questions about the usefulness of specific content types, the readability of your blog posts, or suggestions for improvement. By collecting and analyzing this feedback, you can identify areas of improvement and create a more engaging and tailored content experience for your audience.

8. Utilize Social Listening

Monitoring social media conversations and online forums related to your content niche can provide valuable insights and help you stay updated with the latest trends and topics. Chat GPT can assist you in identifying relevant social media platforms and online communities where discussions about content audits take place.

By actively participating in these discussions, sharing your expertise, and addressing user queries, you establish yourself as a knowledgeable authority in the field of content audits. Additionally, social listening allows you to identify common pain points and challenges faced by your target audience, which can inform the direction of your content audit recommendations.

9. Implement A/B Testing

A/B testing is a powerful technique to optimize your content based on user preferences and behaviors. With Chat GPT, you can explore different A/B testing strategies and generate hypotheses for testing different content variations.

For instance, you can experiment with alternative headlines, different call-to-action phrases, or varied content structures. By tracking the performance of these variations, you can identify the most effective content elements and refine your content audit process to deliver better results.

10. Continuously Update and Improve

The world of content audits is constantly evolving, and it is important to stay updated with the latest strategies and techniques. Chat GPT can assist you in finding reliable sources of information, such as authoritative blogs, industry reports, or professional forums, to keep your knowledge up-to-date.

By regularly updating your content audit processes and incorporating new insights, you can offer the most relevant and impactful advice to your audience. Continuous improvement is essential for staying ahead of your competition and consistently outranking them in the search engine results.

Enhancing the Content Audit Process with Clear Goals and Examples

The content audit process can be a daunting task, requiring attention to detail and careful planning. To streamline this process, it is important to set clear goals and align them with your business objectives. This article explores the steps involved in conducting a content audit and provides actionable examples to help you achieve your goals.

Setting Clear Goals:

  1. Increase Organic Search Traffic: Improving your website's visibility in search engine results is crucial for driving organic traffic. One goal could be to increase organic search traffic by 20% in the next quarter. This can be achieved through targeted keyword research, optimizing metadata, and creating high-quality content that resonates with your target audience.

  2. Improve User Engagement: Engaging your website visitors is essential for building brand loyalty and encouraging repeat visits. A specific goal could be to reduce the bounce rate by 15%. This can be accomplished by enhancing the user experience, optimizing page load times, and providing relevant and valuable content that encourages users to explore your website further.

Examples for the Real Estate Niche:

To make the examples more relevant, let's consider a real estate niche. Suppose you are a real estate agent, and one of your target audiences is real estate agents themselves. Here is an example of how these goals could be tailored to the real estate niche:

  • Increasing organic search traffic by 20% in the next quarter can involve strategies like optimizing your website for local SEO, targeting long-tail keywords specific to the real estate industry, and creating informative blog posts that address common queries or challenges faced by real estate professionals.

  • Improving user engagement and reducing the bounce rate specifically for real estate agents can include enhancing the user experience on property listing pages, providing virtual tours or 3D walkthroughs of properties, and offering valuable resources such as neighborhood guides, videos, and images related to real estate.

Conducting Inventory Creation:

Inventory creation is a crucial step in conducting a content audit. It involves gathering relevant data about your existing content. In the real estate niche, this can include neighborhood guides, property listings, virtual tours, and images that showcase properties. Creating a comprehensive inventory allows for a more organized and structured analysis of your content assets.

For example, an inventory for a real estate website could consist of a spreadsheet that lists URLs, corresponding information about each property, and other relevant metadata. This inventory becomes a valuable resource for identifying gaps, duplicates, or outdated content that may need to be updated or removed.

Using Interactive Elements for Engagement:

Adding interactive elements to your content can significantly enhance user engagement. These can include calculators, polls, surveys, or downloadable content like templates or guides. For instance, you could create an interactive calculator to help potential homebuyers estimate their mortgage affordability or conduct a quiz to assess their knowledge about real estate investment strategies. These elements not only make the content more engaging but also provide value to your audience.

You can leverage platforms like chat GPT to create interactive quizzes or obtain code for various interactive elements. By embedding these interactive elements within your content, you can encourage user participation and increase the overall engagement on your website.

Updates and Relevant Information:

As part of the content audit process, it is crucial to periodically update your existing content with the latest and most relevant information. This ensures that your content remains accurate, valuable, and competitive within your industry. Keep an eye on the date of your content and continually seek out new developments or trends in your niche.

For example, if you come across an article about content audits that was published in 2018, consider updating it with the latest information and industry advancements. Incorporating new insights, tools, or strategies will not only provide value to your audience but also showcase your expertise and commitment to staying up-to-date with the industry.

How to Update and Improve Old Blog Content

In the ever-changing landscape of digital marketing, it's crucial to keep your blog content up to date and relevant. Outdated information can negatively impact your search engine rankings and ultimately hinder the success of your website. So, how can you ensure that your blog stays fresh and informative? Here are some strategies to help you update and improve your old content:

1. Check the Publication Date

One quick way to identify outdated content is by looking at the publication date. While the date might not always be accurate due to various reasons like technical errors or repurposing older content, it's still a useful starting point. If you notice a significant time gap between the publication date and the current year, it's a good indicator that the information needs updating.

2. Explore Current Trends and Developments

To make your content more relevant, it's essential to stay updated with the latest trends and developments in your industry. Research recent news, studies, or advancements related to your topic. Incorporating this new information into your blog post can not only enhance its value but also position you as an authoritative voice in your field.

3. Integrate Chat GPT and AI

One innovative way to update your blog content is by using Chat GPT and other AI technologies. Chat GPT, a powerful language model, can help you generate compelling and up-to-date content ideas. By utilizing its Bing search capabilities, you can identify outdated information or broken links within your article and receive suggestions to improve it. Additionally, consider mentioning AI or artificial intelligence in your content, as it is becoming an increasingly important topic in many industries.

4. Leverage EAT and Expertise

Google's recent algorithm update, known as EAT (Expertise, Authority, and Trust), emphasizes the importance of expertise and experience in content creation. If your old blog post doesn't mention EAT, consider incorporating it in your update. Explain how EAT can boost your ranking and provide examples of how you have personally implemented it.

5. Create a Frequently Asked Questions (FAQ) Section

Adding an FAQ section to your blog post can enhance its value and engage your readers. Use tools like Surfer AI or Surfer SEO to generate original FAQ content related to your topic. Alternatively, you can use Grammarly or Surfer SEO's plagiarism check to ensure the authenticity of the generated FAQ section.

Updating and improving old blog content is a continuous process. By staying up to date with industry trends, utilizing AI technologies, and optimizing the user experience through EAT and FAQ sections, you can enhance the quality and relevance of your blog posts. So, why not invest some time in revitalizing your old content and reaping the benefits of improved search engine rankings and increased user engagement?

Now that you have a clear strategy for updating and improving your old blog content, go ahead and start implementing these tips today. Your website's success will thank you for it!

Note: The information in this article is accurate as of 2023. However, it's always recommended to cross-check the latest updates and trends in your industry.

10 Unbelievable Ways to Outrank Your Competitors using Chat GPT Resources

1. Create a Clearer Structure

  • Break up your article into distinct steps.
  • Use subheadings to highlight these steps.
  • Make the article easier to follow and allow readers to quickly find the information they're looking for.

2. Elaborate and Enhance Steps

  • Instead of generic and unclear steps, provide detailed and concise instructions.
  • Add additional steps to make the process more informative and comprehensive.

3. Align Business Goals

  • Clearly define your business goals within the article.
  • Explain how each step contributes to achieving these goals.

4. Content Evaluation and Grading

  • Include a step specifically dedicated to evaluating and grading your content.
  • Ensure that your content meets quality standards and aligns with your overall content strategy.

5. Concise Summary

  • Provide a short and concise summary at the beginning or end of your article.
  • Highlight key takeaways or important points for readers to remember.

6. Stay Updated with Recent Trends

  • Incorporate information about recent trends in content strategy and SEO.
  • Discuss any new AI technology or tools that can enhance content audits or other relevant processes.

7. Proofread

  • Thoroughly proofread your article to eliminate any grammatical or spelling errors.
  • Grammarly Chrome extension can be a helpful tool for enhancing sentence structure and identifying areas for improvement.

By implementing these effective strategies, you can leverage the power of Chat GPT resources to outrank your competitors and create highly informative and user-friendly content. Stay ahead in the game with these unbelievable tactics!

Video link: watch here

About the Author: Lori Ballen is a content strategist and SEO expert who specializes in leveraging AI-powered tools like Chat GPT to improve content quality and SEO ranking.By leveraging the powerful capabilities of chat gpt and tools like surfer seo, you can gain valuable insights into improving your seo efforts. analyzing competitor content, enhancing visuals, optimizing headings, and incorporating relevant keywords are just a few strategies you can employ to outrank your competition. remember, consistent improvement and staying updated with the latest seo trends are key to achieving and maintaining a high ranking in search engine results.
Integrating chat gpt into your content audit process can greatly enhance its effectiveness and provide valuable insights to help you outrank your competitors. from visualizing your steps to incorporating case studies and offering actionable examples, utilizing chat gpt in these 10 ways will lead to more comprehensive and optimized content audits.

(note: the content in this article is inspired by lori ballen's video tutorial and provides additional insights and strategies to optimize a content audit with chat gpt.)
The content audit process can be optimized by setting clear goals, tailoring examples to your niche, conducting inventory creation, incorporating interactive elements, and updating content with relevant information. by following these steps, you can enhance the effectiveness of your content audit and ensure that your website stays competitive in today's digital landscape.

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