How to Drastically Increase the Profitability of Your YouTube Ad Campaigns

In this article, we will explore the various ways you can enhance the profitability of your YouTube ad campaigns, without needing to be tech-savvy. Whether you are new to YouTube advertising or already investing in Facebook ads, implementing these changes in your campaign can have a monumental impact on your success.

Why Profitability Matters

Before we delve into the techniques, it is essential to understand the business model behind advertising platforms like Google, Facebook, and LinkedIn. These platforms ultimately aim to make money, and there are three primary ways they can achieve this:

1. Increasing the cost of traffic
2. Generating more users for their advertising platform
3. Generating more clicks into your campaign

While the first two options may seem out of your control, the third option holds the key to maximizing the profitability of your campaigns. However, it is crucial to note that not all clicks are created equal, and blindly pursuing more clicks can lead to wasted resources and poor ROI.

Avoiding Traffic Traps

In the accompanying video, the presenter highlights two traffic traps that can generate an excessive number of clicks at a minimal cost but fail to convert or provide any value to your campaign. By avoiding these traps, you can ensure that your ad budget is focused on reaching the right audience and driving high-quality traffic.

Trap #1: Google Display Network

If you launch your campaign without any adjustments, Google will start generating large volumes of traffic from the Google Display Network and mobile apps. However, this traffic is often characterized by low conversion rates and poor quality. To address this issue, follow these steps:

1. Access your campaign settings by clicking on "Tools and Settings" in your account.
2. Under the "Shared Library" section, select "Placement Exclusion Lists."
3. Create a new list called "Google Display Network."
4. Enter "Google AdSense_YouTube.com" in the space provided.
5. Click on "Add One Placement" and then "Save."

By excluding all placements on the Google AdSense Network that do not include "youtube.com," you can avoid wasting your budget on irrelevant or low-quality traffic from the Google Display Network.

Trap #2: Mobile Apps

Mobile apps can be a tempting source of traffic due to their sheer volume, but they often result in accidental clicks that have no chance of converting. To exclude mobile apps from your campaigns, follow these steps:

1. Create a new placement exclusion list and name it "Mobile Apps."
2. Enter "MobilecategoryHollandcollar69500" in the space provided.
3. Click on "Add One Placement" and then "Save."

This exclusion will automatically remove all mobile apps from your campaigns, preventing your budget from being consumed by accidental clicks.

Applying the Changes to Your Campaigns

Excluding the Google Display Network and mobile apps from your campaigns is a crucial step towards maximizing the profitability of your YouTube ad campaigns. To implement these changes in your account, follow these steps:

1. Go to the Placement Exclusion Lists section under Shared Library.
2. Apply the Google Display Network and Mobile Apps lists to each campaign individually.
3. Select the lists and click on "Apply to Campaign."
4. Choose the relevant campaign and save the changes.

Make sure to repeat this process for each campaign in your account to ensure consistent results and improved ROI.

Extra Assistance and Resources

If you require additional help with your YouTube campaigns or want to explore YouTube advertising while already investing in Facebook ads, there are resources available to guide you. In the description below, you will find links to a YouTuber's training and the option to schedule a 45-minute call with a professional. These resources can provide valuable insights and help you determine your profitability potential in YouTube advertising before diving into the world of YouTube ads.

Conclusion

By following the tips shared in this article, you can take your YouTube ad campaigns to the next level and significantly increase their profitability. Remember to optimize your campaigns by excluding the Google Display Network and mobile apps to attract high-quality traffic, and utilize the additional resources available to fine-tune your strategy. If you have any further questions or suggestions for future YouTube advertising topics, please feel free to leave them in the comments section.