How to Deal with SERP (Search Engine Result Page) Volatility

Welcome to this video where I am going to teach you how to deal with SERP search engine result page volatility. This is a crucial topic for SEO users, so make sure you watch this entire video.

Understanding Search Volatility

Search volatility refers to the fluctuation in search engine rankings and the resulting impact on clicks and impressions. It can cause sudden drops or increases in organic traffic, which can be a cause for concern, especially for SEO professionals. It is important to understand what search volatility is and how to handle it effectively.

Let's take a look at an example to illustrate the impact of search volatility. Imagine you experienced a significant drop in clicks and impressions over a period of time:

• Initially, you had 1000 clicks and 68,000 impressions.
• Then it reduced to 845 clicks and 52,000 impressions.
• Finally, it plummeted further to 650 clicks and nearly half the impressions.

When faced with a drastic drop like this, panic can set in. However, it is essential to analyze the situation to identify the cause accurately.

Checking Search Volatility

To check search volatility, you can use a tool like Mang Tools SERPs. Follow these steps:

1. Go to Google and search for "Mang Tools SERPs."
2. Look for the option related to "volatility."
3. Click on "Check daily insights" to assess the current state of volatility.

By analyzing the volatility data, you can determine the magnitude of the changes occurring in the search rankings.

Utilizing Google Search Console

The next step in dealing with search volatility is leveraging Google Search Console. It is vital to have your website verified on Search Console and regularly monitor its performance. Here are key tips for utilizing Google Search Console effectively:

1. Check Search Console daily: It is crucial to check your Search Console every day to stay updated on any changes in performance metrics.
2. Give it time: If you notice a significant drop in rankings, give it time to see if the issue resolves itself. Wait for at least one to four weeks before making any significant changes.
3. Assess changes over time: Compare the most recent date with previous dates to see if there has been any recovery in clicks and impressions. If the numbers start to improve, it indicates a positive trend.
4. Avoid making drastic changes: When facing search volatility, it is important to remain calm and not make hasty and drastic changes to your website or content. Making such changes can have adverse effects and may even be perceived as trying to manipulate search rankings.
5. Stay observant: Keep a close eye on the countries where your website is performing well. If your target audience is focused on a specific country, monitor your rankings and traffic in that region.

What Not to Change

When dealing with search volatility, it is essential to avoid making unnecessary or detrimental changes. Here are a few key aspects to avoid altering:

1. Don't make drastic content changes: Making significant content changes can lead to deindexation or a decrease in rankings. Avoid rewriting entire pages or altering core content elements.
2. Beware of gaming the system: Google may perceive drastic changes as attempts to manipulate search rankings. Recognize that Google wants to provide users with the most relevant and reliable content, so be cautious with your modifications.

Making Small Changes

While minimizing significant changes is advised, there are instances where making small tweaks can be helpful. Here's an example:

1. Identify underperforming keywords: Use Search Console to identify keywords that are not performing well. Focus on specific areas where improvement is possible.
2. Super optimize content: Make small, targeted optimizations to non-fundamental parts of your pages. For example, you can include the keyword a few times in the content or within captions. However, remember that this is an additional strategy and not a definitive solution.

Additional Considerations

Apart from search volatility, there can be other factors impacting your rankings and traffic. It is important to keep these in mind as well:

1. Content quality: If your blog posts are consistently not indexed by Google, it may indicate that your content is not meeting the search engine's standards. Ensure you are producing high-quality, valuable content that aligns with your target audience's expectations.
2. Explore content generation methods: If you're struggling with generating top-performing content, consider exploring methods like Chat GPT. Research resources and tutorials that can guide you in creating compelling and rankable content.

Conclusion

In summary, dealing with SERP volatility requires a balanced approach. Remember the following key points:

• Stay calm and avoid panic.
• Monitor Search Console regularly to track changes.
• Be patient and give time for recovery.
• Make small, targeted optimizations to non-fundamental parts of your webpages.
• Prioritize content quality and explore effective content generation strategies.

By following these strategies, you can navigate search volatility with confidence, continuing to produce valuable content and improving your search rankings over time. Stay focused, adapt to changes, and keep optimizing to achieve long-term success in SEO.