- author: ambITious
How to Build Topical Authority for Your Website: The Easy Way
Are you ready to take your SEO game to the next level? In this article, we are going to show you how you can build topical authority for your website using programming SEO. This technique will help you generate high-quality content at scale, resulting in massive organic traffic. Until now, this method was only accessible to large companies with big budgets. But we are about to reveal a game-changer for SEO in 2023.
What is Topical Authority?
Topical authority is when your website aims to become the go-to authority on one or more topics. Instead of just covering a topic briefly, you aim to cover everything related to it, becoming a central authority. For example, if you want to rank your website for "protein powder," simply putting that keyword into a blog post won't be enough. But if you cover everything related to protein powder, such as the benefits, types, and best brands, you can become the go-to authority on that topic.
Examples of Building Topical Authority
Casual.app is a website that offers business planning software. They have successfully used the process of generating content at scale to build topical authority with Google and other search engines. By covering a wide range of topics related to business planning, such as average revenue calculation, financial projections, and hiring plans, they have become a trusted authority in their niche. Their blog page is filled with informative articles that answer user questions and provide valuable insights.
OFX is a currency exchange platform. Despite their core service being straightforward, they have created 55 pages explaining the same thing – currency conversion. While it may seem repetitive, their goal is to build topical authority on foreign exchange. These dynamically created pages, filled with exchange rates, graphs, and other relevant information, send a clear signal to Google about their authority in this field. As a result, OFX has seen a significant increase in their organic traffic.
Canva, a popular graphic design platform, has covered every area of topical authority in their space. With sections like "how can it grow your business" and "franchises," they have created dynamically generated content around various topics. By doing so, Canva has become a leading authority in their niche. Their website now receives approximately 120 million clicks per month, showcasing the power of building topical authority.
The Challenges of Building Topical Authority
Building topical authority has traditionally been limited to big businesses with large budgets for two main reasons:
- Specialized Applications: To analyze keywords, track organic traffic, and generate content ideas, you needed specialized tools like SEMrush, which can be expensive.
- Content Generation: Generating a massive amount of content at scale was both time-consuming and costly. It required a team or outsourcing to create content for a large number of topics.
However, recent advancements in SEO have made it more cost-effective and accessible to build topical authority for websites of all sizes.
Enter Mango: The Game-Changer for SEO
With Mango's Beethoven mode, you can now easily generate keyword variations and content at scale. This tool drastically reduces the cost of keyword research and content creation, making it viable to produce a large number of articles targeting low-volume, low-difficulty keywords. Let's explore how Mango can revolutionize your SEO strategy:
Keyword Generation: Using Mango's Beethoven module, you can enter a keyword seed and generate a massive list of keyword variations. While these variations may have low search volume, they also have low keyword difficulty, making it easier to rank for them.
Content Generation: Once you have chosen the keywords you want to target, Mango's Beethoven module can generate the content for you. Simply paste the selected keyword into the tool, and it will create unique content around that keyword.
Website Integration: Mango's content can be seamlessly integrated into your website, whether it uses static or dynamic pages. Mango provides the necessary data, such as titles, content, images, tags, and categories, which can be quickly imported using a CSV file. This streamlines the process of adding content to your website, saving you time and effort.
Unlocking the Power of Topical Authority with Mango
Now that you understand the benefits of topical authority and how Mango can simplify the process, it's time to put it into action. Here's a step-by-step guide to building topical authority with Mango:
Use Mango's Beethoven mode to generate keyword variations related to your target topic.
Select the keywords you want to target and use Mango to generate unique content around those keywords.
Import the generated content into your website's CMS. Mango provides a CSV file that can be easily mapped to your website's content fields, such as titles, content, images, tags, and categories.
Validate and update the imported data in your CMS. With just a few clicks, your new content will be live on your website.
By following these steps, you can quickly and efficiently build topical authority for your website, generating a substantial increase in organic traffic.
Building topical authority is no longer limited to large companies with big budgets. With Mango's Beethoven module, you can easily generate keyword variations and content at scale, enabling you to become the go-to authority in your niche. By leveraging programming SEO techniques and using Mango's powerful features, you can generate high-quality content and drive massive organic traffic to your website. It's time to take your SEO game to the next level and unlock the full potential of topical authority.
If you have any questions or want to learn more about ranking on Google, check out our video on SEO strategies. And don't forget to visit the Ambitious Hub or our Patreon page for more in-depth discussions. See you in the next article!