- author: Youri van Hofwegen
How to Build a Successful Search-Based YouTube Channel
In the world of YouTube, there are countless channels that upload videos within a specific niche, striving to build a dedicated audience. However, there is another type of channel that can be even more lucrative - a search-based channel. This article will delve into what a search-based channel is, why it is so powerful, and how you can start your own.
What is a Search-Based Channel?
A search-based YouTube channel focuses on ranking individual videos as high as possible in the YouTube search results for specific keyword phrases. The goal is not to build a core audience, but rather to gain organic traffic from users who search for specific phrases in the YouTube search bar. These channels rely on the YouTube algorithm recommending their videos to new audiences based on search engagement.
The Power of Search-Based Channels
The main advantage of a search-based channel is that the majority of views come from YouTube search, providing a steady stream of traffic. When someone searches for a phrase on YouTube and your video appears as a top result, they are likely to click on it. This can result in significant views and engagement, leading to ad revenue for the channel creator.
One example of a successful search-based channel is Trevor Nace's channel, which receives 9 million views every month and earns him $30,000 to $40,000 per month. This demonstrates the potential of search-based channels to generate substantial income.
The Difference between Search-Based and Niche Channels
Traditional YouTube channels focus on building a dedicated audience within a specific niche. The goal is to gain new subscribers and create repeat viewership. These channels rely on YouTube promoting their videos to the existing audience and attracting new subscribers through recommendations.
In contrast, search-based channels prioritize ranking videos individually in search results rather than building a core audience. While traditional channels may experience fluctuations in views and revenue, search-based channels can maintain a consistent flow of traffic and income over time. Once a video ranks high in search results, it can continue to generate views and revenue for months or even years.
The Benefits of Search-Based Channels
Steady Cash Flow: Unlike niche channels, which often rely on viral hits to generate income, search-based channels offer a more reliable and consistent cash flow. Once videos rank high in search results, they can continue to attract views and revenue day after day, even without constant promotion.
Long-Term Revenue: Search-based channels allow creators to benefit from the work they have done in the past. Videos uploaded years ago can still generate income, providing a passive income stream and the ability to enjoy other pursuits while the channel continues to earn revenue.
Low Production Costs: Search-based channels often require minimal production costs. Most videos can be made by screen recording a computer or phone and using simple editing software. This reduces the need for expensive equipment or complex editing skills.
Unlimited Potential: With millions of keyword phrases searched on YouTube every day, search-based channels have vast opportunities to rank for different topics. This means that with the right strategy, there is always room for growth and the potential to tap into new audiences.
Starting Your Search-Based Channel
If you're intrigued by the concept of a search-based YouTube channel but don't know where to start, there are a few steps you can take:
Choose Your Approach: Decide whether you want to focus on a specific niche or adopt a no-niche format where you upload videos on various topics that have the potential to rank in search results.
Create High-Quality Videos: Invest in a decent microphone and consider using screen recording software like OBS Studio to create professional-looking videos. Alternatively, you can use your phone to record videos if you're on a budget.
Optimize for Search: Conduct keyword research to identify popular phrases and topics that have relatively low competition. Make sure to include relevant keywords in your titles, descriptions, and tags to improve your chances of ranking in search results.
Engage with Your Audience: Respond to comments and engage with viewers to build a loyal community around your channel. This can help increase engagement and organic reach.
The Potential of Search-Based Channels
Search-based YouTube channels offer a unique opportunity to create a sustainable income stream through organic search traffic. By focusing on optimizing individual videos to rank high in search results, creators can tap into a steady flow of views and ad revenue. While niche-based channels may experience ups and downs, search-based channels can provide consistent cash flow and the potential for long-term success.
So, if you're looking for a way to build a lucrative YouTube channel that allows you to generate income and enjoy the freedom to pursue other interests, consider starting your own search-based channel today.