{"t": "How Does Google Handle Ligatures, Soft-Hyphens, Interpuncts, and Hyphenation Points?", "m": "Learn about how Google handles typography and non-ASCII characters, and whether it's important to be typographically correct for search engine rankings.", "k": ["Google's handling of ligatures, soft-hyphens, interpuncts, and hyphenation points is uncertain", "Being typographically correct may not be a priority for some search engines", "Exotic typography may not be correctly indexed by search engines", "Website owners should experiment with typography to see how it affects search engine rankings"], "s": ["1. Consider using simpler typography to increase the chances of your content being indexed correctly by search engines", "2. Be aware that not all search engines handle exotic typography correctly", "3. Experiment with typography to see how it affects search engine rankings"], "q": ["How does Google handle non-ASCII characters?", "Is it important to be typographically correct for search engine rankings?", "Should website owners prioritize exotic typography?"], "r": [], "rw": "The speaker acknowledges that he doesn't know how Google handles exotic typography, but suggests that website owners should experiment with typography to see how it affects search engine rankings. He also warns that not all search engines handle exotic typography correctly, and that website owners should consider using simpler typography to increase the chances of their content being indexed correctly.", "ti": "This video discusses the importance of typography for search engine rankings, and highlights the uncertainty surrounding how Google and other search engines handle exotic typography. It also raises questions about the role of website owners in prioritizing typography and experimenting with different typographic styles.", "tc": "The speaker's caution about the handling of exotic typography by search engines highlights the challenges faced by website owners who want to balance the need for typographic correctness with the need to be indexed correctly by search engines. His suggestion to experiment with typography is a useful one, as it allows website owners to test the impact of different typographic styles on search engine rankings. However, the lack of clarity around how search engines handle exotic typography suggests that website owners may need to be flexible in their approach to typography, and may need to prioritize simplicity over complexity.", "a": ["The use of exotic typography is becoming increasingly popular in web design, as designers seek to create unique and visually striking websites. However, the impact of exotic typography on search engine rankings is still unclear, and website owners may need to be cautious about using exotic typography if they want to ensure that their content is correctly indexed by search engines.", "Recent studies have shown that search engines are becoming more sophisticated in their handling of non-ASCII characters, but there is still a lack of consensus on how search engines handle exotic typography. As search engines continue to evolve, website owners may need to stay up-to-date on the latest developments in search engine optimization to ensure that their content is correctly indexed and ranked."], "b": "The speaker is Matt Cutts, a former Google engineer who is known for his expertise in search engine optimization. The video is part of his 'Webmaster Help' series on YouTube, which provides advice and guidance to website owners on how to improve their search engine rankings." }