• author: Stewart Gauld

Facebook Pixel Installation Tutorial for Shopify

Welcome to this step-by-step tutorial on how to install and set up the Facebook pixel on your Shopify store. In this article, we'll guide you through the process of creating and installing the Facebook pixel, so you can start using it for your paid advertising activities on Facebook and Instagram.

Why Use the Facebook Pixel?

The Facebook pixel is a powerful tool that allows you to track and measure the effectiveness of your Facebook and Instagram ads. With the pixel installed on your Shopify store, you can:

  1. Track conversions: The pixel enables you to track and measure specific actions that users take on your website, such as purchases, sign-ups, and page views.

  2. Build custom audiences: You can create custom audiences based on the actions users have taken on your website, allowing you to retarget them with relevant ads.

  3. Generate Lookalike audiences: By leveraging the data collected by the pixel, Facebook can create Lookalike audiences who share similar characteristics to your existing customers, increasing the potential reach of your ads.

Now, let's dive into the installation process.

Step 1: Navigate to the Shopify App Store

  1. Log in to your Shopify store.
  2. On the left-hand side of the dashboard, locate and click on "Apps."

Step 2: Install the Facebook and Instagram App

  1. In the search bar at the top of the page, type in "Facebook" and hit enter.
  2. From the list of results, locate and click on the "Facebook and Instagram" app.
  3. Click on "Add app" to begin the installation process.
  4. Next, click on "ADD sales Channel" to add Facebook and Instagram as sales channels for your store.
  5. Click on "Start setup" to proceed.

Note: Before proceeding with the installation, make sure you have a personal Facebook page and access to a business manager account as an admin. If you don't have these assets, we recommend following the relevant tutorials provided in the description below this video.

Step 3: Connect Your Facebook Account

  1. Click on "Connect account."
  2. Ensure that you use an established personal profile that Facebook can recognize. Avoid creating a new profile solely for this process as it may be flagged by Facebook.
  3. Click on "Continue with my personal profile" and then continue.
  4. Connect your business assets, such as your Facebook business page or Instagram business account.
  5. If you don't have a Facebook business page, you can create one by scrolling down and clicking on "Create a new Facebook business page" at the bottom.
  6. Select the relevant profiles and click on "Connect."
  7. Set the tracking level to "Maximum" to generate as much data as possible.
  8. Click on "Save" to proceed.

Step 4: Create or Choose an Existing Pixel

  1. On the "Install Pixel" page, click on "Create a new pixel" if you don't already have one set up.
  2. Follow the additional steps to set up the pixel correctly.
  3. Click on "Confirm" to create the pixel.

Additional Resource: Check out the "go digital now" digital playbook by Stuart. It provides a clear-cut digital roadmap for small business owners looking to dominate online. See the link in the description below for more details.

Step 5: Complete Pixel Setup on Facebook Business Account

  1. Open a new tab in your browser and navigate to "business.facebook.com/settings/pixels."
  2. Ensure that the correct pixel is selected.
  3. Click on "Open events manager" to test events and ensure the pixel is functioning correctly.
  4. Click on "Test events" to proceed.
  5. You can choose to rename your pixel at the top of the page if desired.
  6. Enter your Shopify store URL under "Enter website URL" and click on "Open website."
  7. Navigate through your website, clicking on different pages and actions to test if the pixel is tracking the events correctly.
  8. Ideally, make a purchase to test the purchase event tracking.
  9. After testing, return to Facebook to see the received events.

Note: If you don't see any events, check if you have ad blockers enabled on your browser. Disable them before continuing the process.

Congratulations! You have successfully created and set up the Facebook pixel for your Shopify store. Now you can start engaging in paid advertising activities using Facebook and Instagram.

Additional Resource: Interested in setting up and running your own Facebook ads? Check out the beginner's tutorial provided above and in the description below for a comprehensive guide.


Installing the Facebook pixel on your Shopify store is a crucial step in optimizing your advertising efforts. With the pixel in place, you can track conversions, build custom audiences, and generate Lookalike audiences, all of which can greatly enhance the effectiveness of your Facebook and Instagram ads. If you have any questions regarding the installation process, feel free to leave a comment below.

Thank you for watching this tutorial and taking the time to read this article. Don't forget to like and subscribe to this channel for more actionable videos and tutorials designed to help your business thrive online. Stay tuned for the next video! Take care.


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