• author: Google Search Central

Boosting Your Website's Visibility: The Basics of SEO

Are you looking to attract new potential customers to your website? One way to do so is to make sure that your website appears in search results. This is where search engine optimization (SEO) comes in.

Think of SEO as your store's window display. You want it to be attractive and eye-catching to draw in potential customers. The main goal of SEO is to use appropriate words and phrases to provide relevant information to potential customers visiting your website.

There are several ways to achieve this goal. Here are some best practices for improving your website's SEO:

1. Provide Useful Information

Incorporate useful information on your website such as inventory status, product line up, prices, location, and operating hours.

2. Create Concise and Relevant Page Titles

Create concise and meaningful page titles that convey the theme of the page.

3. Use Headings to Guide Readers

Use page headings to help guide readers through the page.

4. Include Detailed Company Information

Provide detailed information about company description, contact information, and the countries where your business operates.

5. Optimize Images and Videos

If your website includes images or videos, be sure to use alt text tags and other attributes to describe them. This helps Google understand your website content and ensures accessibility for users with disabilities.

6. Use Keywords to Describe Products

Describe your products using high-quality images and using keywords such as brand, color, and product description. Pay attention to the accuracy of your descriptions and the relevance of your page titles.

Apart from these best practices, there are also negative practices, also known as "black hat SEO" techniques, that you should avoid. These techniques are designed to deceive search engine algorithms by adding invisible text that misleads users. However, Google has developed an algorithm to detect such practices.

To get the most out of SEO for your website, consider registering your website with Google's Search Console. This free tool can help you to track the performance of your website and find ways to improve it.

In the next episode, we will explore some tips on how to find and hire exceptional SEO service providers.

If you have any comments or feedback about this article or video series, please feel free to leave your thoughts in the comment section below. Stay tuned for the next episode.

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