A Guide to Setting Up and Using Google Analytics for Your Redbubble Store

Setting up and analyzing your Redbubble store through Google Analytics can provide valuable insight into the success of your designs and overall sales performance. In this article, we'll walk you through how to set up Google Analytics for your store and show you how to analyze your data using various tools on the platform.

Setting Up Google Analytics

1. Log in to your Redbubble account and open your dashboard.
2. Click on "Google Analytics" in the left-hand menu.
3. Click on "Admin" on the Google Analytics page.
4. Create a new account by clicking on the "+ Create Account" button.
5. Name your account and select "Show Advanced Options."
6. Select "Create a Universal Analytics property" and enter "redbubble.com" as your website name.
7. Choose to create both properties, or select "Universal Analytics" only.
8. Accept the terms and click "Create."
9. Copy the code provided and paste it into the Google Analytics web property ID section on your Redbubble dashboard.

Analyzing Your Data

Once you have successfully set up Google Analytics for your Redbubble store, you can begin analyzing your data to gain insight into your designs' success. Here are a few tools to use:

1. Pages Report: This report will show you which pages on your store have the most traffic. By selecting a specific page, you can see how many visits that page has received.
2. Content Drill Down: This tool provides detailed information on the languages and product categories that receive the most traffic to your store. You can then make changes to your designs or product categories to increase traffic to those areas.
3. Average Time on Page: This metric will show you how long visitors are spending on specific pages. If a page has a high average time on page, it may indicate that visitors are interested in purchasing a product related to that page.
4. Countries Report: This report displays your store's traffic by country, providing valuable insight into which regions your designs are popular in and where you may want to focus your marketing efforts.

By using these tools, you can gain a better understanding of your designs' performance and make data-driven decisions to improve your sales. For example, if you see that a design has a lot of traffic but hasn't sold, you may want to make changes to the design to make it more appealing to potential customers.

In addition to using Google Analytics to analyze your data, you can also use this platform to track your store's growth over time. By regularly checking your store's performance and implementing changes based on your data, you can continue to grow and succeed on Redbubble.

In conclusion, Google Analytics is a powerful tool that can help you better understand your Redbubble store's performance and take steps to improve sales. By following this guide and using the various tools provided on the platform, you can gain insight into your designs' success, increase traffic to your store, and ultimately grow your business.