5 Quick Ways to Find Buyer Intent Keywords for Your Business

Keyword research is an essential part of any digital marketing strategy. Without the right keywords, your website won't show up in search results, and you'll miss out on potential customers. In this article, we'll cover five quick ways to find buyer intent keywords for your business.

Using SEMrush for Keyword Research

We'll be using SEMrush for all the tactics shown in this article. If you don't have an account, you can easily sign up for a free 30-day trial using the link in the description below.

Tactic 1: Subfolder Analysis

The first tactic we'll cover is subfolder analysis. By analyzing a competitor's subfolder, you can focus on the most valuable keyword opportunities for your business.

Here's how it works:

1. Choose a competitor's website that's in a similar industry as your business.
2. Identify the subfolder where their products or services are housed.
3. Enter the subfolder URL into SEMrush's Organic Research report.
4. Select "Subfolder" from the drop-down menu and click "Search."
5. Navigate to the "Positions" tab to see a list of all the keywords the website is ranking for in the top 100 search results.
6. Filter the list by applying additional filters such as top 10 search results, minimum search volume, and word count.

Using this process, you can identify product-related keywords that have high search volumes and low competition. This information can help you prioritize which keywords to target on your website.

Tactic 2: Subfolder Gap Analysis

The second tactic we'll cover is subfolder gap analysis. Essentially, this process helps identify content gaps in a competitor's subfolder.

Here's how to perform a subfolder gap analysis:

1. Identify a competitor's subfolder that's in a similar industry as your business.
2. Enter the subfolder URL into SEMrush's Organic Research report.
3. Select "Subfolder" from the drop-down menu and click "Search."
4. Navigate to the "Positions" tab to see a list of all the keywords the website is ranking for in the top 100 search results.
5. Look for keywords that your competitor is ranking for but you're not.
6. Create content around those keywords to fill content gaps on your website.

Using this process, you can identify keywords that your competitors are ranking for but you're not. By creating content around those keywords, you can fill content gaps on your website and potentially outrank your competition in search results.

Tactic 3: Competitor Keyword Analysis

The third tactic we'll cover is competitor keyword analysis. This process helps you identify which keywords your competitors are targeting on their website.

Here's how to perform a competitor keyword analysis:

1. Identify a competitor's website that's in a similar industry as your business.
2. Enter the competitor's URL into SEMrush's Organic Research report.
3. Navigate to the "Positions" tab to see a list of all the keywords the website is ranking for in the top 100 search results.
4. Analyze the keywords to see which ones are relevant to your business.
5. Create content around those keywords on your website.

Using this process, you can identify which keywords your competitors are targeting and create content on your website that's optimized for those same keywords.

Tactic 4: Related Keyword Analysis

The fourth tactic we'll cover is related keyword analysis. This process helps you identify related keywords that you may not have thought of otherwise.

Here's how to perform a related keyword analysis:

1. Identify a seed keyword that's relevant to your business.
2. Enter the seed keyword into SEMrush's Keyword Magic Tool.
3. Scroll down to the "Keyword Variations" section and select the "Related" tab.
4. Analyze the related keywords to see which ones are relevant to your business.
5. Create content around those related keywords on your website.

Using this process, you can identify related keywords that are relevant to your business and create content on your website that's optimized for those keywords.

Tactic 5: Google Autosuggest Analysis

The fifth and final tactic we'll cover is Google Autosuggest analysis. This process helps you identify long-tail keywords that people are actively searching for on Google.

Here's how to perform a Google Autosuggest analysis:

1. Open an incognito window in your web browser.
2. Type in a seed keyword that's relevant to your business.
3. Analyze the Autosuggest results to see which long-tail keywords people are actively searching for.
4. Create content around those long-tail keywords on your website.

Using this process, you can identify long-tail keywords that people are searching for on Google and create content on your website that's optimized for those keywords.

Expanding Your Keyword Research with Semrush

One of the biggest challenges in SEO is finding the right keywords to target. Keywords are the basis of search engine optimization, so it's critical to get them right. However, with so many keyword tools available, it can be tough to know where to start. Enter Semrush, a comprehensive SEO tool that offers a wealth of keyword research options. In this article, we'll explore four tactics to expand your keyword research with Semrush and help you uncover high-value keyword targets.

Tactic One: Conducting Subfolder Analysis

One way to find additional service area keywords for your business is to check out your top competitors in the market. Semrush makes it easy to identify subfolder content gaps. Here's how to do it:

1. Find a top-ranking competitor in your market. For example, Dolman Law is a site that offers legal services across many locations.
2. Copy the legal services subfolder, which contains all of your competitor's services.
3. Open Semrush's SEO toolkit, navigate to the Keyword Gap Report, and use your competitor's subfolder as the seed keyword.
4. Set a position filter to include only the keywords where your competitor is ranking in the top 20 positions.
5. Select "missing" to see the service-based keywords that your competitor is ranking for, which you are not.

By doing this, you can quickly identify high-value keyword targets that you hadn't considered before. For instance, if you operate a law firm that doesn't offer certain types of legal services, you can add those keywords to your list to expand your service offerings.

Tactic Two: Using Investigational Keyword Modifiers

Investigational keyword modifiers are keywords that indicate someone is actively researching products, services, or solutions. These modifiers include terms like "best," "top," and "tools." By targeting these keywords, you're likely to attract visitors who are closer to converting.

Here's how to use the Keyword Magic Tool in Semrush to target these keywords:

1. Enter keywords related to your product, features, or industry.
2. Add investigational keyword modifiers, such as "best," "top," "tools," and "platform."
3. Filter the resulting list to focus on the most relevant keywords.

By doing this, you'll generate a list of high-intent keywords that you can target, whether you're running an affiliate website or a SaaS company.

Tactic Three: Using Comparative Keyword Modifiers

Comparative keyword modifiers are keywords that indicate that someone is actively looking for an alternative option or comparing products. By targeting these keywords, you can position your product, service, or features as an alternative option.

Here's how to use Semrush to identify comparative keyword modifiers:

1. Identify your top competitors.
2. Enter their name in the Keyword Magic Tool.
3. Use filters to find modifiers such as "versus," "alternatives," and "competitors."

By using this tactic, you can find keywords that have a lot of intent behind them. These keywords help you target users who are already searching for alternatives to your competitors.

Tactic Four: Grouping Keywords by Topics

Grouping keywords by topics is an effective way to organize your keyword research. It helps you visualize how different clusters of keywords relate to your business, and it makes it easier to create targeted content. Semrush has a "grouping" feature that does this automatically.

Here's how it works:

1. Enter a list of keywords in the Keyword Magic Tool.
2. Click the "Group By" button to group your keywords by topic.
3. Choose a topical group to view all keywords related to a specific topic.

By doing this, you can quickly identify all the related keywords within a topic and streamline your content creation process.

5 Actionable Ways to Surface Buyer Intent Keywords for Your Business

As online businesses strive to attract potential customers to their websites, one of the most important factors to consider is the intent behind the keywords that they target. By identifying and targeting keywords that indicate a high level of buyer intent, businesses are more likely to attract customers who are ready to act and make a purchase.

Here are five ways that businesses can quickly surface buyer intent keywords:

1. Mid-funnel comparative keyword topics One effective method for identifying keywords with buyer intent is to create a solution-based comparison between your business and your competitors. By researching five to ten competing businesses, it's possible to identify dozens of mid-funnel comparative keywords to target. This strategy can be applied to businesses in any industry.

2. Find opportunity in affiliate marketing Affiliate marketing is another avenue for surfacing buyer intent keywords. By looking for competing products that are similar to your own, you can identify keywords where terms like "versus," "alternatives," and "competitors" indicate that users are actively searching for other options. Creating articles that target these keywords can result in a significant increase in organic traffic.

3. Analyze traffic analytics Tools like SEMRush's Traffic Analytics can help businesses understand their competitors' traffic across all channels and devices. By identifying similar websites and analyzing keywords with good search volume, businesses can create articles targeting key phrases and establish themselves as an authority in their niche.

4. Use PPC organic gap analysis SEMRush's Keyword Gap tool can help with PPC organic gap analysis, allowing businesses to identify the keywords their competitors are bidding on in paid search that also have high organic search volume. By analyzing these keywords, businesses can build new product pages and categories that go after high intent terms.

5. Look at similar audiences Tools such as Google Analytics help businesses identify similar audiences and what they are searching for. By targeting these key phrases, businesses can leverage their buyer intent and increase their chances of driving traffic.

Applying these methods to a website can drastically improve its ranking and increase customer engagement. Make sure to give these methods a try and track your progress regularly for optimal results.By using these five tactics, you can find buyer intent keywords for your business and create content that's optimized for those keywords. remember to focus on keywords with high search volumes and low competition to maximize your chances of ranking in search results.
These four tactics will help you expand your keyword research with semrush. by using these tactics, you can quickly identify high-value keyword targets, target prospects with high intent, and organize your research by topic. as a result, you'll be able to create targeted content that resonates with your audience and drives traffic to your site.