- author: Robbie Richards
4 Quick Ways to Scale Question-Based Keyword Research
Keywords are essential for any SEO strategy, but not all keywords are created equal. Question-based keywords can be a goldmine for two reasons: they often have a higher degree of intent, and they have a lower degree of competition.
In this article, we will discuss four quick ways to scale question-based keyword research.
1. Question-Based Keyword Reports
Many top SEO platforms, such as SEMrush and Ahrefs, allow you to enter a seed topic and view a question-based keyword report for that term. These reports can provide excellent ideas for blog content, as they showcase the questions your target audience is asking.
For example, imagine you are using SEMrush's Keyword Magic Tool to research CRM-related content. By selecting the "questions" tab after entering the seed topic of "CRM," you can find topics like "Why use a CRM?" or "Can a CRM be integrated with an ERP?" These questions are opportunities to create content that showcases how your product or affiliate offer addresses these problems or answers specific questions.
2. Mining the "People Also Ask" Box
If you enter a keyword into Google, you will likely come across the "People Also Ask" box. These questions are directly from searchers and can be excellent topics to write content around. However, researching each question one by one would take a long time.
The free Chrome extension SEO Minion allows you to export the top 100 or 200 results from the "People Also Ask" box for multiple search terms. By using SEMrush's keyword overview report, you can quickly gather search volume metrics and difficulty for these keywords.
While not every question will be topic-worthy, by using several seed keywords, you can collect enough low-competition, question-based topics to write about quickly.
3. Using Subreddits
Subreddits are like communities within Reddit, and they cover almost every topic. By doing a simple search for a topic related to your product or service, you can quickly find subreddits with engaged audiences. If the subreddit has at least 1,000 subscribers, it is likely to have decent engagement.
Once you find a relevant subreddit, you can use SEMrush's organic research report to find potential topics. Using filters like volume and word count, you can quickly find low-competition keywords to target.
For instance, searching for "CRM" in a subreddit may return topics like "Best CRM for Contractors" or "What to Look for in a HIPAA-Compliant CRM."
4. Using Answer the Public
Answer the Public is a tool that scrapes Google's autocomplete suggestions and creates a visual map of related queries. This tool can provide a wealth of topic ideas based on what people are searching for in your target market.
For example, suppose you search for "beard oil." In that case, Answer the Public may show related queries like "How to Use Beard Oil," "What's in Beard Oil," or "Can Beard Oil Help Hair Growth?" These questions can be excellent opportunities for creating blog content.
How to Find Question-Based Keyword Topics: Four Quick Ways
If you're creating content for your website, it's important to focus on topics that your audience is interested in. One way to do this is by finding question-based keyword topics. Here are four quick ways to find these types of topics using SEMrush:
- Use the Keyword Magic Tool:
- Start with a seed topic, such as "best CRM for contractors"
- Use the "Questions" tab to see related questions
- Add these questions to your keyword list
- Use Subreddits:
- Find subreddits related to your topic (e.g. "beard talk")
- Look for related keywords within these subreddits
- Use filters to refine your list (e.g. "easy" or "best")
- Use Modifiers:
- Add modifiers like "how" or "best" to your seed keyword
- Look for related questions that use these modifiers
- Add these questions to your keyword list
- Use Quora:
- Enter your domain into SEMrush's Organic Research tool
- Set a keyword difficulty threshold
- Use keyword modifiers (e.g. "beard oil and how")
- Look for related questions and add them to your list
By using these methods, you can quickly create a master list of question-based keyword topics to use for content creation. Whether you're writing blog posts or creating videos, these topics will help you connect with your audience and provide the information they're looking for.Question-based keywords can help you target searchers who have a specific problem or question they need answering. by using these four tactics, you can quickly scale your question-based keyword research and find topics to create targeted content and showcase your product or affiliate offers.